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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 129
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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence?

Retail 106
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Revenue, customer growth returns Semrush to profitability in Q3

Search Engine Land

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. million) from 2022. million in 2022. million in 2022. Also: 20% growth in customers who pay more than $10,000 annually. 987,000 registered free active customers (up 25%) Price increases starting.

Growth 88
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Adobe forecasts 4.8% growth YoY in online holiday spending

Martech

growth YoY in online spending. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% More forecasts. In your inbox.

Growth 120
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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

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We’re All Paying the Price Now for Massive Overhiring

SaaStr

So our economy is going through some unpredictable transitions, with Cloud and SaaS companies powering through with still-strong growth and unemployment remaining at near record lows, while inflation, interest rates and more batter us at the same time. In some cases, yes companies just planned for growth that never came.

Price 107
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Top 5 SaaStr Annual 2022 Sessions (So Far!)

SaaStr

We’re less than 60 days away from SaaStr Annual 2022! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. Scaling Revenue in 2022: What’s the Same and What’s Different? Fully vaxxed. 250+ speakers.

GTM 98