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Top Channel Selling Trends 2022

Sales Pop!

To kick off 2022, Brian Sullivan interviews Jay McBain about the key trends impacting channels in the new year and beyond. And that growth, from $3.5 Similarly, Azure has grown by 50% per quarter for the last six quarters but only about 30% of that growth is through the channel. tech workers are considering quitting In 2022.

Sell 236
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs.

GTM 101
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The Real Story Behind B2B SaaS Growth Today: What Maxio’s Data from 2,400+ Private Companies Tell Us

SaaStr

Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. He’s a regular speaker at SaaStr and other leading SaaS conferences, focusing on helping founders navigate growth and monetization challenges.

Growth 98
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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 131
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1 Processing.

Campaign 120
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Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. Of Product. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%.