Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Training : Develop a skilled team to maximize the value of marketing technology investments.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% Having near 11% growth and all those impediments? “Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to,” he said in a statement. Display shows growth. Why we care.

Growth 108

Growth Technology Technology Start-ups 108

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Education 139

Education Strategize Technology Technology 139

Martech

MARCH 22, 2022

Join experts from Salesforce Marketing Cloud and Litmus who discuss success stories from how brands have leveraged their systems and technologies to create personalized experiences for customers. Register today for 8 Email Best Practices for 2022 to Drive Growth presented by Salesforce.

Growth 98

Growth Presentation Technology Technology 98

Smarter With Gartner

AUGUST 22, 2021

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

Technology 145

Technology Technology Trust Engineering 145

Veloxy

OCTOBER 17, 2022

You’ll be happy to know that Dreamforce 2022 reached full swing now that we’re out of the grasp of the pandemic. There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets! It uses new technology that looks to make every second count.

Technique 130

Technique Lead generation Pipeline Gaming 130

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . What is their perspective on growth, risk, competition, etc.? User-Led Growth (a variation on product-led growth or PLG).

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge. In 2022, U.S. More streaming. CTV and cross channel ad surge. “In Live sports.

Sports 115

Sports Gaming Growth Campaign 115

Veloxy

JUNE 2, 2022

Despite having one hell of a year in 2021, a lot of technologies and processes still continue to roll out and build. Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams. Checkout our 5 star ratings on: Captera.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

Search Engine Land

OCTOBER 13, 2022

NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. All the other winners of the 2022 edition of Search Engine Land Awards will be revealed this Monday, Oct. Meet Search Engine Land 2022 award winners at SMX Next. agency is a finalist in a whopping seven categories. Congrats to both agencies!

Engineering 24

Engineering Non-Profits Electricity Retail 24

Martech

AUGUST 23, 2024

Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. What, if any, technologies are involved?

Customers 116

Customers Drivers/motivators Teamwork Retail 116

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . Currently, the cloud technology industry has reached about $495 billion.

GTM 123

GTM Contract Growth Follow-up 123

Veloxy

MARCH 7, 2022

Then February 8 marked a new apex for Veloxy’s growth and customer recognition. We were named to G2’s 2022 Best Sales Software Awards for the first time ever. “As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5

Sales 217

Sales Trust Growth Technology 217

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. . The Future of Marketing in 2022. Key Takeaways: What’s New in 2022? Box: Conversational AI technology.

B2C 115

B2C Territory Legal Technology 115

Martech

MAY 3, 2022

2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. But there’s no reason to expect the technology market to behave like other traditional markets — not since the cloud came along anyway. Actually, there are 9,932 reasons. No wonder it’s a long tail.

Represent 108

Represent Manufacturing Technology Technology 108

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . in 2022 and 12.4% Source: eMarketer , August 2022. Get MarTech!

Growth 108

Growth B2C B2B Technology 108

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 5% said their stack didn’t contain redundant or never-used solutions, tools or technologies.

B2B 98

B2B B2C Technology Technology 98

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

SaaStr

FEBRUARY 3, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Its AI-powered technology helps customer-facing teams capture important customer information, before, during, and after important meetings. The post Thanks to Skyflow, Expensify, Avoma, and Snyk for Sponsoring SaaStr Annual 2022!

Government 111

Government CRM Meeting Clients 111

Heinz Marketing

OCTOBER 28, 2022

Harness the power of technology to keep your creative edge and competitive advantage. Testimonials, customer reviews, ratings, growth percentages, etc.) Missing industry advances, award-winning service, proprietary technology, etc.). Everyone has creativity inside them. Have the courage to be creative. Resist the status quo.

B2B 119

B2B B2C Networking Technique 119

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Where to ramp up. Conversational intelligence.

Objectives and Key Results 104

Objectives and Key Results Sales B2B Pipeline 104

Sales Hacker

SEPTEMBER 15, 2022

Why your sales team is losing deals in 2022. But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.

B2B 126

B2B Pitch Cold Call Commission 126

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Shift Paradigm , a consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. Join these incredible companies to experience all the value of SaaStr! appeared first on SaaStr.

Represent 105

Represent User Experience Technology Technology 105

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

GTM 116

GTM Growth B2B Territory 116

Salesforce

JANUARY 1, 2022

Its free, self-paced, and bite-sized content gives everyone the tools to learn the technologies and skills necessary to land a great job in today’s workforce , regardless of where you live and what your background may be. Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere.

Drivers/motivators 98

Drivers/motivators Technology Technology Start-ups 98

Salesforce

JANUARY 25, 2022

Looking for more commerce insights to drive growth? In 2022, B2B marketplaces will be the real MVP. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. We’ve got a few ideas. Subscribe to the ecommerce newsletter.

B2B 98

B2B Cold Call B2C Territory 98

Martech

JULY 26, 2024

“Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profits 123

Non-Profits Drivers/motivators Strategize Launch 123

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice shopping is projected to grow to $40 billion by 2022. But it is also important for those who already have an online store to keep their hand on the technological pulse: to use the tools that make the players competitive and help them develop.

Retail 130

Retail Growth X-functional Cross-sell 130

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

Government 98

Government Trust Technology Technology 98

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. 65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 110

Growth B2B Launch Follow-up 110

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

SaaStr

JANUARY 20, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI.

Growth 98

Growth Contact Presentation Clients 98

Salesforce

FEBRUARY 23, 2022

Nimble insurance technology companies are winning new customers by providing near-instant quotes, fast claims processing, and personalized service. Over 80% of insurance executives say their business and technology strategies are the same. Over 80% of insurance executives say their business and technology strategies are the same.

Technology 95

Technology Technology Drivers/motivators Represent 95

SaaStr

SEPTEMBER 8, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing. Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing. appeared first on SaaStr.

Finance 98

Finance Education Trust B2B 98

Veloxy

DECEMBER 14, 2022

In that same report, Salesforce found that companies were planning to invest in sales technology and other initiatives that would help their reps spend more time on the activities that generate revenue. And yet, with the investment of new sales technology, somehow teams overlooked the need to eliminate this form of non-selling activity.

Quota 246

Quota Sell CRM Contact 246

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98