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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Continued growth of video-centric media like TikTok and Instagram. What’s going on? Theirs is distinctly digital.

B2B 132
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Voice shopping is projected to grow to $40 billion by 2022.

Retail 130
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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. As a tech trend for 2022, teams will increasingly wonder: why do we pay for App A when App B can now tick that box and more? CRM growth will come from new markets. Finance.

CRM 95
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The #1 Reason CMOs Fail

SaaStr

— Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Bring up your objections, respectfully. Maybe a VP of Marketing.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. To run a startup, you have to make bets.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Ways to scale that don’t include rampant inefficiency and burn.