Remove 2022 Remove GTM Remove Pipeline
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 101
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

at the height of 2022 to 6.7. That elongated sales cycle created pipeline supply shocks. The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. That’s a statistically significant increase in the overall positivity of founders.

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Create a B2B GTM strategy that buyers, execs and revenue teams love

Martech

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 126
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . Change across customer-facing teams. Hybrid Event Campaigns.

B2B 137
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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. This was a collaboration piece between our network of GTM leaders and Kyle Poyar.

GTM 119
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

GTM 122
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . Learnings on GTM. That’s too tactical.

GTM 117