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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

at the height of 2022 to 6.7. The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. You get a base number of minutes for a particular price. Here’s what they found. #1: You might buy 500 extra minutes at a cent per minute.

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The State of GTM Jobs: Sales

Sales Hacker

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Growth of roles While SDR and AE roles had similar hiring trends in 2022, their trajectories have drastically diverged since then.

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Top 5 SaaStr Annual 2022 Sessions (So Far!)

SaaStr

We’re less than 60 days away from SaaStr Annual 2022! Scaling Revenue in 2022: What’s the Same and What’s Different? Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. Fully vaxxed.

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Create a B2B GTM strategy that buyers, execs and revenue teams love

Martech

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

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