Search Engine Land

SEPTEMBER 5, 2023

There are 1,242 high-impact keywords we identified across all 23 websites. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel. We are analyzing 628,000 monthly organic visits (driven by the 1,242 high-impact keywords seen above).

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. Although Microsoft disputes the data, research from web analytics service StatCounter showed Bing’s market share was actually lower in 2023 than it was in 2022 – before new Bing launched. search ad revenue hit a record $84.4

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

FEBRUARY 13, 2023

In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide.

Objectives and Key Results 80

Objectives and Key Results Territory Campaign Engineering 80

Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Sales Engagement — software that informs how and where to share specific high-impact content to prospects while offering actionable insights on future moves.

Process 98

Process Sales Prospecting Technology 98

Hubspot

JUNE 15, 2023

The second most significant sales goal during 2022 was making the sales process more efficient. Leveraging these data-driven tools are an effective strategy, as reps say they’re the second most effective AI/automation tool to help them reach their goals. To save time on manual tasks to focus on selling.

B2B 87

B2B Sales Prospecting High impact 87

Martech

DECEMBER 20, 2023

As stated by BCG in 2022 research: One of the biggest drivers of digital maturity is the use of first-party data —data that companies collect directly from consumers, including browsing behavior, transaction history from a CRM database, and loyalty program activity.

Drivers/motivators 104

Drivers/motivators Strategize Transportation Technology 104

PandaDoc

DECEMBER 19, 2022

Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. Originally published October 20, 2017, updated December 19, 2022. Building a powerful prospective customers list. Disclaimer. PandDoc is not a law firm, or a substitute for an attorney or law firm.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. No browser.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Martech

NOVEMBER 1, 2024

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

Objectives and Key Results 115

Objectives and Key Results Click Through Rate High impact Drivers/motivators 115

Search Engine Land

AUGUST 16, 2024

Continuous scroll was introduced on desktop in December 2022 and on mobile in October 2021 , meaning its desktop lifespan lasted approximately a year and a half. Instead, the classic pagination bar will return to the footer of search results. This change will start with desktop searches and be followed by mobile searches one month later.

Real Estate 88

Real Estate CTR Click Through Rate Promote 88

ConversionXL

SEPTEMBER 10, 2021

Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. For instance, you might build a tool for sales reps that reduces the time it takes to conduct high-impact activities. How to decide when to build versus buy: A decision framework. You can take advantage of economies of scale.

Technology 96

Technology Technology Launch Transportation 96