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How to get faster SEO results

Search Engine Land

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? You should plan to examine all opportunities over a year or so, but focusing on high-impact items first will help you achieve faster SEO results. Quite the contrary. Processing.

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Top 10 PPC expert columns of 2022 on Search Engine Land

Search Engine Land

Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP. (By By Anthony Tedesco. Published Aug.

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How Public Sector Organizations Will Transform in 2022

Salesforce

In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers. That often presents unique challenges that private sector organizations don’t face. Sunya Norman, vice president of ESG strategy and engagement.

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Why we care about marketing agencies

Martech

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Invite shortlisted candidates to present their pitches. By relying on external experts to produce high-impact campaigns, you can focus on the core functions of your business. Cost-benefit analysis. Listen to pitches.

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The ethics of AI-powered marketing technology

Martech

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. Dig deeper: What could disrupt the future of generative AI?

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MOPs Rundown: Maximize your resources during a time of peak capacity

Martech

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year.

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PPC prioritization: Knowing where to focus efforts to make the biggest impact

Search Engine Land

In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide.