Martech activity slows in 2023 with less funding, launches
Martech
JANUARY 31, 2024
In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 Investment shifts. billion in 2021 to $28.4
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