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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 Investment shifts. billion in 2021 to $28.4

Launch 101
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Google releases December 2022 link spam update

Search Engine Land

Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. This launch will affect all languages.”

Launch 112
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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that. Expected to be GA in October 2022. Expected to be GA in September 2022. SLACK FIRST.

Launch 98
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Google December 2022 link spam update done rolling out

Search Engine Land

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google wrote that this launch “may change as spammy links are neutralized and any credit passed by these unnatural links are lost.

Launch 116
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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.

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Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. Google wrote it “released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages. What is new.

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Walmart launches shoppable ads on NBCUniversal’s Peacock

Martech

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

Launch 99
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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement.