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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Search Engine Land

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021.

Niche 137
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3 Ways To Drive More Traffic To Your Website From Instagram

ClickFunnels

There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc. However, no matter what your budget is, we recommend this process: Look for promising influencers in your niche and adjacent niches. And launch your funnel! …in in just five days.

Niche 148
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The Best eCommerce Business Ideas in 2022

Hubspot

Niche online stores make great businesses because they cater to a very specific audience. Artisan Soaps is a great example of a niche online business where the shop owners feature the hand-made soaps and body-care products they manufacture. There’s never been a better time to launch an online business focused on affordable jewelry.

Sports 18
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’.

GTM 117
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Data providers: Google November 2023 core update was more volatile than the October 2023 core update

Search Engine Land

To try to focus or zoom in on the core update, Semrush pulled data from November 6 to November 8, prior to the Reviews update launched. Here is a chart showing the peak volatility by niche/industry comparing November to October: You can also break out the data to look at the increase in volatility relative to a baseline period.

Niche 109
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. AI carved out a bigger footprint in email marketers’ discussions in 2022 and 2023.

Retail 137
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2024 Predictions: Social media’s evolution

Martech

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.