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Retailers: Google is becoming your new category page

Search Engine Land

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. June 2022: They integrated local elements by including local “In-Store Nearby” results. January 2024: Now, they show five product grid results instead of four.

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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 1, 2022–Dec.

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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Leonardo.AI.

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How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. Of Product. Launch a truly great second product. All the best are now multi-product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. The best grow faster than ever.

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Why Google lost: The DoJ’s case in 11 slides

Martech

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.