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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 Investment shifts. billion in 2021 to $28.4

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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

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Walmart launches shoppable ads on NBCUniversal’s Peacock

Martech

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. The experience is powered by KERV Interactive and uses AI technology to identify objects that appear in episodes of “Below Deck Mediterranean.” Must ShopTV. in a statement.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

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Your 5-Minute Guide to Salesforce Connections 2022

Salesforce

That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Salesforce Connections 2022 will bring together industry leaders and hands-on practitioners for an in-person experience in Chicago and will be streamed live on Salesforce +. Career development.

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