Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

Networking 111

Networking Launch Retail Construction 111

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

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Launch Strategic partnership Healthcare B2C 98

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

Technology 123

Technology Technology Government Legal 123

Veloxy

NOVEMBER 17, 2021

Sales acceleration is a trending strategy due to the growing deployment of B2B engagement, analytics, and content technologies. While sales technology can check a lot of boxes for increasing deal velocity, there are plenty of other sales tactics that can accelerate sales sooner rather than later. Are you ready to accelerate your sales?

Process 162

Process SQL Objectives and Key Results Contact 162

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 Investment shifts. billion in 2021 to $28.4

Launch 101

Launch Represent Technology Technology 101

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. Also, 32% of Wistia customers say they are planning to launch their own video series in 2022. Why we care. Read more: Demandbase jumps out ahead in B2B streaming race.

Launch 104

Launch B2B Follow-up Technology 104

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

Technology 111

Technology Technology B2B Represent 111

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. The experience is powered by KERV Interactive and uses AI technology to identify objects that appear in episodes of “Below Deck Mediterranean.” Must ShopTV. in a statement.

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Launch Retail Technology Technology 105

Salesforce

JUNE 6, 2022

That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Salesforce Connections 2022 will bring together industry leaders and hands-on practitioners for an in-person experience in Chicago and will be streamed live on Salesforce +. Career development.

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Launch Gaming Technology Technology 98

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Read more: 2022 Predictions: E-commerce everywhere. Results for brands.

Launch 104

Launch E-commerce Retail Price 104

Martech

JULY 26, 2024

I understand there has been launches to help account for their deprecation. Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. But honestly, I liked similar audiences.”

Non-Profits 124

Non-Profits Drivers/motivators Strategize Launch 124

Salesforce

JANUARY 25, 2022

In 2022, B2B marketplaces will be the real MVP. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. In 2022 and beyond, companies will need to invest in technologies that can support agility and channel shift.

B2B 98

B2B Cold Call B2C Territory 98

Search Engine Land

DECEMBER 28, 2022

As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For 16 years , Search Engine Land has covered all the biggest stories, just as we did again in 2022. In 2022, there were 10 confirmed Google algorithm updates: Two core updates: In May and September.

Engineering 102

Engineering Launch Healthcare Appointment 102

Salesforce

SEPTEMBER 20, 2022

Salesforce is bringing together our values, technology, and ecosystem to create a climate action hub for everyone and a trusted site for organizations to purchase carbon credits from ecopreneurs. Don’t worry, we have your back with Dream Quest 2022. Trailhead Trailmix – Dream Quest 2022: Customer Data Platform, powered by Genie.

Start-ups 98

Start-ups Technology Technology Trust 98

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

GTM 117

GTM Go To Market B2C Objectives and Key Results 117

Search Engine Land

JULY 23, 2024

I understand there has been launches to help account for their deprecation. “Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. .” Now that the plan is scrapped I wouldn’t hate seeing those come back.

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Veloxy

JUNE 6, 2022

Almost half of the field sales pros we surveyed say they’re most optimistic about the ability to improve customer experience in-person in 2022 and 2023. Extending inside sales technology to the field. Would you like to know the other inside sales technology demanded by field pros? Field reps pivoted to remote or inside selling.

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Inside sales Quota Outside Sales Sales 173

Sales Hacker

JUNE 8, 2022

Launching the forums so our members could have conversations like this one. These sales leaders were most likely to say they need their reps to be digitally savvy and technologically adept. The post What We Learned on the Sales Hacker Roadshow (2022) appeared first on Sales Hacker. We’ve been focused on other things.

Commission 104

Commission Sales Relationship building Up-sell 104

Martech

FEBRUARY 7, 2023

Holub’s AI startup Vidora was acquired by mParticle in 2022. First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI.

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Campaign Promote Launch Technology 144

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. This technology breakthrough unlocks new insight into how an initiative is performing to drive effective C-level strategy. The post Highspot Launches Highspot Copilot for Sales Enablement appeared first on Highspot.

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Launch Government Sales Strategize 64

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 98

Objectives and Key Results Technology Technology Contract 98

Martech

JUNE 7, 2022

Wix Hotels by HotelRunner will launch first in English and then in other languages. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, bookings, and sales channels, all from one platform. What it does. Processing.Please wait.

Hospitality 115

Hospitality Strategize Launch Promote 115

Martech

FEBRUARY 10, 2022

They launched TimePieces, which is a collectible and has utility. In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers. There are a growing number of use cases for NFTs and blockchain technology that Salesforce’s customers are surely considering, from supply chain management to the ad supply chain.

Service 98

Service Launch Gaming Technology 98

Veloxy

NOVEMBER 29, 2021

Because of this, sales managers and their teams believe technology is complicating sales cycles, not simplifying them. Roberge offers a very thorough, department-wide approach to accelerating sales that includes training, hiring, personnel management, sales enablement, and sales technology.

Sales 290

Sales Quota Up-sell Contact 290

Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. Since launching in October 2023, Canva’s Magic Studio has been used 6.5 Canva Enterprise. Image: Canva.

Launch 115

Launch Finance Campaign Technology 115

ConversionXL

JUNE 16, 2022

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

OCTOBER 27, 2023

16, 2022, to Oct. For example, you might want to check out YouTube’s new Spotlight Moments , an AI-driven packaging technology that automatically identifies the most popular, relevant videos, making it even easier for us to own the moment around key events when viewers are most engaged. 16, 2022, to Oct. 16, 2022, to Oct.

Follow-up 116

Follow-up Growth Engineering Start-ups 116

Search Engine Land

OCTOBER 4, 2022

As a result of technological innovation and shifts in user behavior, modern search marketing strategies must now consider a significantly broader set of platforms than ever before to effectively understand and market to target audiences and capture true search demand. Traditional search engines. It had a 0.6% as of August 2021. Brave Search.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

MAY 13, 2024

The end result was a successful community launch that garnered over 2,000 users in only three months. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 111

Growth B2B Launch Follow-up 111

Martech

DECEMBER 8, 2021

The last 20 years of ecommerce and the technological progress made within the industry have offered solely static experiences for consumers. NFTs, and blockchain technology go mainstream. At the center of this blockchain technology now sits non-fungible tokens, better referred to as NFTs. E-commerce enters the experience era.

E-commerce 108

E-commerce Sports Technology Technology 108

Martech

JANUARY 13, 2022

They’ve launched Connected Search as the first application available on Springboard, while also announcing updates to Fusion, their flagship product that helps marketers discover the best messaging and content to serve to individuals based on search and click behavior. Read more: Yext adds experience options. Why we care.

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Launch Technology Technology Customers 106

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. I also expect companies will apply this technology in reasonable ways. Some companies claiming to be AI-based were not.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. But data suggests marketers invested more in video content creation in 2022. Technology and B2B content already exist in the platform. The rise of TikTok has been nothing short of revolutionary.

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B2B Launch Entertainment Campaign 117

Search Engine Land

NOVEMBER 17, 2023

Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. Sam Altman is no longer CEO of OpenAI.

Government 115

Government Non-Profits Technology Technology 115

Martech

MARCH 31, 2022

Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. Last holidays, Walmart tapped into increased attention about AR technology by launching its own Gift Finder AR experience. Get the daily newsletter digital marketers rely on. Processing.Please wait. AR and visual discovery.

E-commerce 101

E-commerce Retail Launch Gaming 101

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

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X-functional Legal Campaign Negotiate 98

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. HBO Max Orbit is just one of the 5G+-powered experiences we’ve recently launched, with more to come,” Weaver said. “In

Customers 113

Customers Retail Entertainment Technology 113