SaaStr

JULY 15, 2022

“Note: I don’t want to hear seed companies complain about ‘the market.’ — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 14, 2022. If your product really matters. Because you’ve barely penetrated a huge market. market share from Shopify, Zendesk, Salesforce, etc.

Growth 142

Growth Market share Up-sell Trust 142

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Read on to discover the five areas sales leaders are prioritizing in 2022 and beyond. Sales in 2022 is no different. Winning more market share. How are they prioritizing existing customers?

Cross-sell 66

Cross-sell Drivers/motivators CRM Sales 66

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 119

Commission Government Market share Engineering 119

Hubspot

JUNE 15, 2022

As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. We won't share our opinion on this. How fast communication flows across departments is very important, and it directly affects productivity and revenue in a company.

Meeting 69

Meeting Government Presentation Product 69

Search Engine Land

MAY 19, 2023

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Surging ad business. For comparison.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Of Marketing. Of Product. Launch a truly great second product. At least take market share. But 2023 is so … unique.

E-commerce 119

E-commerce Healthcare Promote Launch 119

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 112

Market share CRM Campaign Retail 112

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 105

Construction Growth Niche Meeting 105

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Retail 98

Retail Cross-sell Sales Growth 98

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 128

GTM Market share Growth Technology 128

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch 85

Launch Engineering Gaming Territory 85

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Top gifts consumers crave.

E-commerce 106

E-commerce Retail Strategic planning Start-ups 106

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.”

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

MAY 22, 2023

Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. In an attempt to expand its user base in 2022, Neeva began offering a free basic subscription. ” Why we care. ” Neeva launched in the U.S. in June 2021, charging users $4.95

Engineering 86

Engineering Launch Market share Product 86

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Negotiate 119

Negotiate Launch Electricity Networking 119

Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible.

Manufacturing 115

Manufacturing Finance Strategize Start-ups 115

ConversionXL

JUNE 16, 2022

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 26, 2023

It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Also on this day Google SERP analysis: PAA appears 10x more than featured snippets 2022: The number of featured snippets shown in Google SERPs continued to decrease.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

AUGUST 8, 2023

Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Why we care.

Pipeline 79

Pipeline Growth Follow-up Trust 79

Search Engine Land

APRIL 6, 2023

The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Also of note: Google is “testing several new search products, such as versions that allow users to ask follow-up questions to their original queries,” according to Pichai.

Conversion 90

Conversion Engineering Market share Follow-up 90

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. This means that you’ve built out all the keyword themes that make sense and have achieved solid market share for them.

B2B 84

B2B Campaign CRM Conversion 84

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. To learn more about Highspot’s new suite of product offerings, request a demo. Today, that changes.

Launch 64

Launch Government Sales Strategize 64

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. We love this product and team; on strategy and profitable.” Market Share. Also on this day.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

JANUARY 6, 2023

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments. Report: Yahoo Search Share Up After Firefox Deal. Also on this day .

Sports 114

Sports Gambling Manufacturing Launch 114

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 Jason challenged the audience to, “Be honest, if you fell out a product-market fit. It’s part of the job now.

Growth 126

Growth Start-ups Product Customers 126

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

MARCH 2, 2023

And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.

Launch 79

Launch Legal Engineering Networking 79

Search Engine Land

FEBRUARY 7, 2023

In late 2022, Microsoft announced its ambitious goals for capturing a greater share of brand advertising budgets. This might be expected of a challenger brand that needs to work extra hard for market share, but it’s still a plus to work with folks who look for ways to achieve your goals and do what’s right for your clients.

Construction 84

Construction B2B Networking Engineering 84

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Twitter planned to test a self-serve ad product later that year. Report: Click Fraud Rate Drops to 19.1%

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. Previously, he had been in charge of search products at Google. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75