Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

SEPTEMBER 14, 2023

A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Thanks in part to COVID-19, a large part of the budgets were devoted to martech in service of the need for accelerated digital transformation. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 131

GTM Market share Growth Technology 131

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. This, in turn, allows marketers to target these users with ads based on their history, behavior, and interests.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Retail 98

Retail Cross-sell Sales Growth 98

Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible.

Manufacturing 117

Manufacturing Finance Strategize Start-ups 117

Search Engine Land

DECEMBER 28, 2023

TikTok was reported to pilot an ad-free subscription service on its app in October. Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. TikTok’s search ads are not a standalone ads product.

X-functional 116

X-functional Retail Launch Non-Profits 116

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Search Engine Land

FEBRUARY 15, 2023

“I think this article is a hoax that has been created by someone who wants to harm me or my service.” pic.twitter.com/L10kkRoXLW — MMitchell (@mmitchell_ai) February 14, 2023 And gaslighting (because apparently, it’s 2022): “I’m sorry but today is not 2023. Today is 2022.”

Presentation 86

Presentation Launch Trust Engineering 86

Search Engine Land

JANUARY 26, 2023

It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Also on this day Google SERP analysis: PAA appears 10x more than featured snippets 2022: The number of featured snippets shown in Google SERPs continued to decrease.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

JANUARY 6, 2023

We probably don’t do a comparison check on Bing or Blekko to see if they performed better, nor do we use those services on a regular basis to understand if they’re also “failing” to the degree we might feel Google does. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments.

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

AUGUST 8, 2023

Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Why we care.

Pipeline 79

Pipeline Growth Follow-up Trust 79

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

MARCH 7, 2023

Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant.

Engineering 81

Engineering Launch Networking Entertainment 81

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

ConversionXL

JUNE 16, 2022

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

NOVEMBER 23, 2022

Even in 2022, we see many more # seohorrorstories passed on Twitter and other social media than inspiring success stories. In the early years since its inception, Google performed pretty well by PageRank alone and grew its market share continuously. In 2022, that's a rare exception – if at all possible. Hidden text.

Gaming 102

Gaming Engineering Start-ups Technique 102

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Gartner is a registered trademark and service mark of Gartner, Inc. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% and/or its affiliates in the U.S.

Launch 64

Launch Government Sales Strategize 64

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service? Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

Search Engine Land

JANUARY 2, 2023

2022: “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation. Google Gaining Ground In Smartphone, Browser Markets. 2007: This fun and cool service let “geeks show they care.”.

Engineering 86

Engineering Promote Campaign Represent 86

Search Engine Land

APRIL 6, 2023

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Abuse or service disruption. Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. Misinformation. Sexually explicit content.

Engineering 104

Engineering Legal Launch Referrals 104

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content. Is it the busy mom playing Candy Crush?

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 67

A/B testing Engineering Launch Drivers/motivators 67

Hubspot

JUNE 26, 2024

For all business owners, being flexible with the different types of payments you accept helps create satisfied customers and ensures you don’t have any issues getting paid for your goods or services. For instance, if you sell services to another business like I do as a freelancer, ACH payments are convenient and easy to set up.

E-commerce 73

E-commerce Up-sell Service Clients 73

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Do they feel more capable? The result?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

ConversionXL

NOVEMBER 8, 2018

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Target who, what, when, where, why, and how queries for your product or service. Common product and service questions can be answered effectively via an FAQ page. Voice search usage is highest among affluent, well-educated consumers.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Product Marketing.

Promote 101

Promote Non-Profits A/B testing Education 101