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EU hits Google with $2.6 billion fine in antitrust case

Martech

2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales. The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.”

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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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36 Virtual vs. Face-to-Face Communication [Stats to Know in 2022]

Hubspot

As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. We won't share our opinion on this. million in 2019 to $671 million in 2022. Is one better than the other? The company's revenue grew from $21.7 Zoom had a 40.7%

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Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Search Engine Land

As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. HubSpot advantage. If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space.

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Why starting small with AI pilots before scaling is a mistake

Martech

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

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Highspot Launches Highspot Copilot for Sales Enablement

Highspot

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot’s new Initiative Scorecard shares the leading indicators of success for revenue teams, helping companies analyze the impact of enablement programs. and/or its affiliates in the U.S.

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