Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. Buzzsprout ]. Why we care.

B2B 135

B2B Niche Commission Retail 135

Search Engine Land

DECEMBER 26, 2023

In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Four Google core updates in 2023 Google had a whopping four core updates in 2023, compared to only two in 2022. March 2023 core update.

Niche 137

Niche Launch Engineering Start-ups 137

ClickFunnels

AUGUST 21, 2022

There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc. However, no matter what your budget is, we recommend this process: Look for promising influencers in your niche and adjacent niches. 2 Promote Your Lead Magnet on Your Instagram Profile.

Niche 148

Niche Promote Follow-up Up-sell 148

Hubspot

NOVEMBER 7, 2022

Niche online stores make great businesses because they cater to a very specific audience. Artisan Soaps is a great example of a niche online business where the shop owners feature the hand-made soaps and body-care products they manufacture. The Best eCommerce Business Ideas. Handmade Products. Image Source.

Sports 18

Sports Niche Manufacturing Up-sell 18

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Like Most Others, Radically More Efficient in 2023 Than 2022. Bill’s non-GAAP net income was a relative slight loss at -$24 in 2022. Yes, 48% at $1.2 Billion in ARR.

Non-Profits 135

Non-Profits Niche Growth Networking 135

Search Engine Land

OCTOBER 4, 2023

These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches.

Niche 135

Niche UX Follow-up Start-ups 135

SaaStr

JUNE 13, 2022

jasonlk) June 13, 2022. So this is a seemingly niche post that I’ve held off on writing for quite a while. And that means, like a niche webinar, you can invite as many folks as you want. Yet, trend has been opposite, to include fewer & fewer. It’s just a very efficient way to communicate and get buy-in.

Meeting 115

Meeting Niche 115

SaaStr

MARCH 2, 2023

But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. In my experience, probably about $2m worth of happy customers. At that point, you don’t have a world-famous brand or anything. If your product costs $2,000 a year, that might be around 1,000 customers.

Niche 115

Niche Prospecting Product Customers 115

Search Engine Land

DECEMBER 6, 2023

Here is a chart showing the peak volatility by niche/industry comparing November to October: You can also break out the data to look at the increase in volatility relative to a baseline period. The retail niche was the most volatile niche while the health niche was the least volatile, Shay Harel told us. seoClarity.

Niche 109

Niche Retail Engineering Start-ups 109

Martech

MAY 31, 2024

The current state of marketing agencies The global market size of full-service marketing agencies was approximately $287 billion in 2022, with an expected compound annual growth rate (CAGR) of over 9% for the next 10-12 years, according to ResearchNester. When interviewing agency owners and senior leaders, a more complex picture emerges.

Clients 134

Clients Government Niche Service 134

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. 2022 was a revelation, with B2B diving headfirst into influencer partnerships. Dialing into niche frequencies Do you know who loves generic content? But micro or nano influencers often offer niches.

B2B 130

B2B Niche Contract Campaign 130

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . For those that didn’t attend – we got you covered.

GTM 117

GTM Niche Cross-sell Contract 117

SaaStr

DECEMBER 30, 2022

You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. As of December 2022, DigitalOcean serves over 620,000 customers in over 185 countries.

Niche 98

Niche Customers GTM Growth 98

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. AI carved out a bigger footprint in email marketers’ discussions in 2022 and 2023.

Retail 137

Retail Niche Objectives and Key Results Technology 137

Search Engine Land

OCTOBER 30, 2023

Sidenote : Google changed some significant terms in its Search Quality Rater Guidelines (SQRG) in December 2022, including changing “website” to “website owner.” “The Without niche-level notability, you don’t stand out in your market. So, your strategy needs to be to go “hyper niche.”

Niche 112

Niche Trust Represent Education 112

Search Engine Land

JULY 12, 2024

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. There’s not much to brag about these days on my site, but in 2022, there was. I chose a niche topic that no one else was covering very well.

Niche 89

Niche Follow-up Conversion Trust 89

KO Advantage Group

DECEMBER 2, 2021

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. What do you predict for 2022? Practice makes perfect and starts by creating video introductions to new LinkedIn connections. Keep it simple.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Search Engine Land

MARCH 29, 2023

Semrush said the March 2023 update was more volatile than the September 2022 core update , while RankRanger said it was about as volatile at that previous core update. When you compare that to the September 2022 core update, that update only reached about 5. Let’s dig into the data. Back in September, that number stood at 6.5%.

Niche 94

Niche Engineering Clients 94

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? And then repeated in 2022 and 2023. That was in June 2022 and June 2023. To be outdoors in the Bay Area, your window in June to September.

Niche 97

Niche B2B Pipeline Growth 97

SaaStr

DECEMBER 9, 2020

Okta was niche. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. " Years you'll hear this: 2020 2021 2022 2023 2024 2025 2026 2027 2… — Jason BeKind Lemkin (@jasonlk) February 19, 2020.

Niche 122

Niche Start-ups Up-sell Gaming 122

Search Engine Land

JUNE 6, 2024

Dig deeper: Modern SEO: Packaging your brand and marketing for Google Tier 3: Optimizing the content creator (author) Google leak: isAuthor Like isPublisher , isAuthor corresponds directly to the Search Quality Rater Guidelines changes between December 2022 and September 2023 when mentions of content creator (author) escalated. publisher).

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

Martech

JANUARY 3, 2024

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In Gartner Consumer Data found adoption at 8% of social users in 2023, 7% in 2022 — both years down from 14% adoption in 2021.

Entertainment 141

Entertainment Sports Niche Retail 141

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. OpenAI was started as open-source & non-profit.

Niche 98

Niche Non-Profits Angle Government 98

Search Engine Land

MARCH 19, 2024

Equally important: in December 2022, they replaced references to “website” with “website owner” 20 times. Notability is incredibly specific to a niche (both for humans and Google). But Google is hyper-niche. A local entity (person or corporation) will gain niche notability when featured in geo-relevant publications.

Niche 103

Niche Trust Gaming Negotiate 103

Sales Pop!

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. In this article, we are going to take a look at 12 digital marketing trends that you should pay attention to in 2022. billion in 2022 (an increase of 21.3% Website Building. Artificial Intelligence.

Niche 52

Niche UX Networking Campaign 52

Search Engine Land

MARCH 9, 2023

Semrush data showed that the February 2023 update was more significant than the July 2022 product reviews update. The reason Semrush compared it to the July update and not the September 2022 product reviews update is that there was an overlap of updates, with the September 2022 core update also rolling out at the same time.

Product 81

Product Niche Manufacturing Promote 81

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 105

Construction Growth Niche Meeting 105

Search Engine Land

MARCH 14, 2023

Google on AI content In November 2022, Google’s Duy Nguyen said that the search engine has “algorithms to go after” those who post AI-plagiarized content. ” (This seemingly deviates from – and supersedes – what Google’s John Mueller said in April 2022.) The accounts vary.

Niche 95

Niche Trust Follow-up Engineering 95

SaaStr

AUGUST 6, 2022

— Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) April 26, 2019. Because 8 times out of 10, great founders exploit this niche, this “nice to have” … and turn it into a mission-critical must-have: Box started off as a crude freemium tool. If you have that, never ever give it up. The thing is.

UX 122

UX Niche Start-ups Sales Support 122

Martech

MAY 13, 2022

Second, it has provided me with a niche to fill. Take the 2022 MarTech Replacement Survey today! I’ve tried to focus some of my columns on the relationship aspects of our field for a few reasons. First, there are so many other experts and voices who provide great technical and marketing insights. There isn’t a shortage of those.

Niche 122

Niche Technology Technology Represent 122

SaaStr

JULY 14, 2022

jasonlk) July 10, 2022. But in SMB SaaS, you can often get to 1,000-10,000 customers in your initial core niche, and often begin to exhaust it. Every year, you should double your TTAM. Your True TAM. Not the TAM in the deck you made for the VCs). Otherwise, growth stalls. — Jason BeKind Lemkin #????????????

Government 132

Government Niche Price Contact 132

Sales Pop!

SEPTEMBER 6, 2022

To help you out, here are five practical tips to get your brand moving up in the CBD niche. It’s no secret in 2022 that weed has become more popular, and the industry has boomed. Furthermore, not every state has legalized recreational marijuana as of 2022. Become a Useful Resource. Understand the Legalities. million in 2020.

Legal 87

Legal Government Niche Up-sell 87

Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022. Call these out, any reasons for the shifts, and any action items that might be needed.

CTR 113

CTR Click Through Rate Niche Conversion 113

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that.

Electricity 134

Electricity Trust Niche Launch 134

Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. Can AI writing tools really benefit all niches of SEO? He said (my emphasis): “E-A-T is a template for how we rate an individual site.

Niche 116

Niche Engineering Follow-up Process 116

Search Engine Land

MARCH 1, 2023

I highly recommend you reference Google’s material on link building (especially if you’re in a Your Money Your Life (YMYL) niche): Watch the SEO Office Hours for more detail on their POV. Algorithm updates like Penguin and the December 2022 link spam update powered by SpamBrain make it so. Review their link spam policies.

Niche 100

Niche Technique Campaign Follow-up 100

Martech

MAY 31, 2022

Read next: How are digital agencies helping marketers transform in 2022? There exists an agency to cater to every niche of advertising and marketing. How are digital agencies helping marketers transform in 2022? Expert advice and multiple perspectives from professionals can improve the creativity of your marketing efforts.

Pitch 111

Pitch High impact Campaign Niche 111