Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. This update was different than the previous several product reviews update in that it impacted not just English languages but also several other languages. February 2023 product reviews update.

Product 81

Product Niche Promote Manufacturing 81

Search Engine Land

DECEMBER 26, 2023

In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Four Google core updates in 2023 Google had a whopping four core updates in 2023, compared to only two in 2022. March 2023 core update.

Niche 137

Niche Launch Engineering Start-ups 137

Sales Pop!

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is an opportunity for sales teams to show their online audience the ways that their products and services can solve the problems they are facing. Reaching Niche Demographics. Simply try posting for your ideal customer.

B2B 130

B2B Sell Niche Cold Call 130

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. This was the seventh reviews update and the first Google update that targeted more than just product reviews.

Product 88

Product Manufacturing Niche Launch 88

Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. They don’t have to have unique content.

B2B 127

B2B Niche Commission Retail 127

Hubspot

NOVEMBER 7, 2022

Handmade Products. Niche online stores make great businesses because they cater to a very specific audience. Hand-made products are especially popular because they allow customers to learn about the people behind the products and their specific processes for creating them. The Best eCommerce Business Ideas. Image Source.

Sports 18

Sports Niche Manufacturing Up-sell 18

SaaStr

NOVEMBER 16, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. No, I would not have bought a product. When you hire your first couple reps, they do need to have sold a software product. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Quota 111

Quota Niche Growth Up-sell 111

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Like Most Others, Radically More Efficient in 2023 Than 2022. Bill’s non-GAAP net income was a relative slight loss at -$24 in 2022. Yes, 48% at $1.2

Non-Profits 136

Non-Profits Niche Networking Growth 136

SaaStr

MARCH 2, 2023

But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $2,000 a year, that might be around 1,000 customers. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

Niche 115

Niche Prospecting Product Customers 115

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . For those that didn’t attend – we got you covered.

GTM 119

GTM Niche Cross-sell Contract 119

Search Engine Land

OCTOBER 4, 2023

These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches.

Niche 135

Niche UX Follow-up Start-ups 135

SaaStr

DECEMBER 30, 2022

Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. Market understanding.

Niche 98

Niche Customers GTM Price 98

SaaStr

DECEMBER 9, 2020

Okta was niche. Product-market fit isn't one of them. Startups generally are either sales-focused or product-focused. But … if it yields additional growth, that lets you hire more product people #itscomplicated. June '17: $8 billion June '18: $18 billion June '19: $34 billion. I remember when.

Niche 122

Niche Start-ups Up-sell Gaming 122

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. AI carved out a bigger footprint in email marketers’ discussions in 2022 and 2023. Some companies claiming to be AI-based were not.

Retail 130

Retail Niche Objectives and Key Results Technology 130

SaaStr

FEBRUARY 2, 2022

— Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) January 31, 2022. It gets even more repeatable once you have a mini-brand , once many prospects and customers in at least one niche segment have heard of you. A great VP of Product can help a lot. You’ll see it before others do. The great ones are.

B2C 114

B2C Gaming Niche Start-ups 114

Martech

OCTOBER 17, 2023

The evolution of influencer marketing Celebrities were once the golden ticket to product success. We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. 2022 was a revelation, with B2B diving headfirst into influencer partnerships. Not so much.

B2B 119

B2B Niche Contract Campaign 119

SaaStr

AUGUST 6, 2022

— Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) April 26, 2019. And some of its most successful product expansion has come from acquisitions. Is your product “important enough” to charge at least $20,000 a year today, at least for your largest customers? If you have that, never ever give it up.

UX 122

UX Niche Start-ups Sales Support 122

Sales Pop!

SEPTEMBER 12, 2022

Every successful coffee shop has the following things in common: great positioning, recognizable branding, a good concept and a quality product. Cons: high competition, the highest level of service, the owner must perfectly know all the nuances of the product or take a specialist partner. This niche requires an investment.

Non-Profits 130

Non-Profits Profit margin Transportation Networking 130

Search Engine Land

JUNE 6, 2024

Transparency : The company provides clear, up-to-date and accurate information about itself and its products on its website and across the web. This is niche notability. Trusted and famous in a niche beats trusted every day of the week. Mentions of “website” were replaced by “website owner” (a.k.a. publisher).

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 105

Construction Growth Niche Meeting 105

SaaStr

JULY 14, 2022

jasonlk) July 10, 2022. Going from a single-user product to a collaborative, multi-user one can often dramatically expand your customer base. Adding a second product that can be bigger than your first. $30B But in SMB SaaS, you can often get to 1,000-10,000 customers in your initial core niche, and often begin to exhaust it.

Government 132

Government Niche Price Contact 132

Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. The final product may look something like this: Example of September monthly report Get the daily newsletter search marketers rely on.

CTR 113

CTR Click Through Rate Niche Conversion 113

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. OpenAI was started as open-source & non-profit.

Niche 98

Niche Non-Profits Angle Government 98

Search Engine Land

MARCH 14, 2023

Google on AI content In November 2022, Google’s Duy Nguyen said that the search engine has “algorithms to go after” those who post AI-plagiarized content. ” (This seemingly deviates from – and supersedes – what Google’s John Mueller said in April 2022.) The accounts vary.

Niche 95

Niche Trust Follow-up Engineering 95

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. Or has the writer actually visited a place they’re discussing?”

Electricity 134

Electricity Trust Niche Launch 134

SaaStr

APRIL 19, 2024

Reverse Engineering Your Way to $100M Tip #1: Make some changes if your product isn’t profitable enough or your gross margins are too low. Going Multi-Product is Required ”By the time you get to 10,000 customers, you better have a second product that can be bigger than the first,” Jason says. You never catch up. companies.

Engineering 122

Engineering Price Cross-sell Up-sell 122

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. This medium accounted for 46% of all healthcare ad spend. They do their research, they read reviews, and they call when they are ready.

Healthcare 111

Healthcare B2B Hospitality Education 111

Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. Can AI writing tools really benefit all niches of SEO? For example, an attribute might be the presence of a video of the author using the reviewed product.

Niche 116

Niche Engineering Follow-up Process 116

Search Engine Land

MARCH 1, 2023

I highly recommend you reference Google’s material on link building (especially if you’re in a Your Money Your Life (YMYL) niche): Watch the SEO Office Hours for more detail on their POV. It’s a lot like product marketing but with content. Also, note that this document was updated on December 15, 2022.

Niche 100

Niche Technique Campaign Follow-up 100

Search Engine Land

DECEMBER 12, 2022

A newly published programmatic site since June 2022. Great programmatic content enhances content production through data depth and production efficiency. We call this the “niche” of your site, driven by your product. But if you find common questions surrounding a product, you can win traffic at scale.

Niche 98

Niche Engineering Growth Price 98

SaaStr

MAY 27, 2022

A niche topic, but one I’ve been learning a lot about lately and working on. Almost no one has found hiring to be any easier in 2022. Only 46% of you think your sales team is as expert in your product as your customers are. 60% of you hired a real VP of Product by $4m ARR. And just as many are increasing budgets.

Price 136

Price Niche Up-sell Contract 136

Martech

MAY 31, 2022

Being closely attached to your product, brand, and customers might narrow your perspective and be an impediment to producing an impartial and effective campaign. Read next: How are digital agencies helping marketers transform in 2022? There exists an agency to cater to every niche of advertising and marketing.

Pitch 103

Pitch High impact Campaign Niche 103

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘best cars of 2022’ You would naturally expect a strong drop-off for most “2022” keywords once January 2023 arrives. Streaming services like HBO Max and Disney got innovative and started working directly with film production companies to allow streaming theatrical releases during this time.

CTR 116

CTR Niche B2B Service 116

Search Engine Land

SEPTEMBER 5, 2023

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. It’s well-documented that the Google algorithm works differently in different niches and for different types of keywords. So there will probably be different techniques for every niche. 755 indexed pages.

CTR 142

CTR Technique Strategize Niche 142

Martech

SEPTEMBER 9, 2022

” HubSpot’s community initiatives, including the new connect.com networking space, respond to a perceived need to build not so much a community of product but a community of practice; spaces where marketing, sales and other professionals can explore common challenges. “We have a great foundation,” said Bodnar.

CRM 110

CRM Networking Niche B2B 110

Search Engine Land

MAY 30, 2023

Being successful on YouTube requires a big budget and professional production equipment. If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. YouTube is all about clickbait, pop culture and music videos.

Niche 95

Niche Entertainment Education Promote 95

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. In pre-product and early product days, the burn multiple—the ratio of net capital burn to net new revenue—is a flawed metric to look at a company. But why not both? . Industry-wise.

Growth 19

Growth GTM Cross-sell Non-Profits 19