Remove 2022 Remove Objectives and Key Results Remove Territory
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2022 Predictions: E-commerce everywhere

Martech

As a result, brands began efforts to simplify the tech stack and cut down on the number of customer data sources from which they create actionable intelligence in 2021. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. The results? Where’s the best place to begin? Sales engagement.

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5 useful GA4 dashboards for local SEO

Search Engine Land

The key to local SEO data is in its name – it’s local. A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. In GA4, data thresholding is implemented across numerous key organic reports to anonymize users’ privacy.

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How to control Performance Max campaigns

Martech

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Regardless of how tightly you control it, the machine will identify a slice of traffic where it’s comfortably producing the results you’ve asked for.

Campaign 108
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Marketing mix modeling: A marketer’s guide

Martech

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. MMM is a technique with a long history, and it continues to evolve.

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AI-enhanced YouTube marketing: Insights from 3 case studies

Search Engine Land

At least, that was the case until recently, when three key trends started reshaping YouTube marketing. Here are the key points from their recent article: AI can automate repetitive marketing tasks (e.g., For media buying, AI can optimize campaigns based on data, but marketers need to set objectives and budgets.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). For example, the following search engines attract the largest share of searches within their primary region: Baidu in China ( 66% market share ). Brave Search.