Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

Promote 124

Promote Represent Technology Technology 124

Martech

MAY 3, 2022

2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Actually, there are 9,932 reasons. Why we care. A treasure map.

Represent 109

Represent Manufacturing Technology Technology 109

Veloxy

NOVEMBER 17, 2021

Sales acceleration is a trending strategy due to the growing deployment of B2B engagement, analytics, and content technologies. While sales technology can check a lot of boxes for increasing deal velocity, there are plenty of other sales tactics that can accelerate sales sooner rather than later. Automate What You Can.

Process 162

Process SQL Objectives and Key Results Contact 162

Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . If you are facing steep 2022 pipeline goals right now, for example, demand campaigns are going to be required to front-fill that pipeline.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. What sales investments should you focus on in 2022? Where’s the best place to begin?

Objectives and Key Results 104

Objectives and Key Results Sales B2B Pipeline 104

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Technology 111

Technology Technology B2B Represent 111

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

Technology 112

Technology Technology B2B Represent 112

Sales Hacker

SEPTEMBER 15, 2022

Why your sales team is losing deals in 2022. But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.

B2B 128

B2B Pitch Cold Call Commission 128

Martech

JANUARY 19, 2022

Here are three important muscles to prioritize in 2022. Customer data platform (CDP) technology is hot right now, and for good reason. In 2022, focus on your broader customer data enterprise “fabric.” RSG always advises looking at vendors representing differing points on the complexity spectrum.

E-commerce 106

E-commerce Technology Technology Represent 106

SaaStr

JULY 19, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses. Join these incredible companies to experience all the value of SaaStr!

Represent 105

Represent User Experience Technology Technology 105

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Forrester’s Seth Marrs spoke of the shift to virtual selling and the impact of rapid advances in technology on sales analytics and plan design. Varicent’s tech demonstration.

Drivers/motivators 107

Drivers/motivators Quota Territory Sales 107

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

Government 98

Government Trust Technology Technology 98

Salesforce

FEBRUARY 23, 2022

Nimble insurance technology companies are winning new customers by providing near-instant quotes, fast claims processing, and personalized service. Over 80% of insurance executives say their business and technology strategies are the same. Over 80% of insurance executives say their business and technology strategies are the same.

Technology 96

Technology Technology Drivers/motivators Represent 96

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

GTM 118

GTM Go To Market B2C B2B 118

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. When it comes to influencers, brands favor younger ones with those aged under 34 representing some 80% of deals in the influencer category.

Sports 67

Sports Entertainment Retail Follow-up 67

Salesforce

JANUARY 12, 2022

There were also new, fundamental changes during the holiday shopping season that we expect will continue into 2022. Although Cyber Week represented 23% of global online sales across November and December, it continued to lose its share of online spend for the second year in a row. Refresh the retail customer experience in 2022.

Retail 93

Retail Finance Price Represent 93

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations. .”

User Experience 95

User Experience Manufacturing Strategize Growth 95

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming 78

Gaming Technology Technology Campaign 78

Smarter With Gartner

JULY 13, 2021

Gartner estimates that remote workers will represent 32% of all employees worldwide by the end of 2021, up from 17% in 2019. In 2022, 31% of all workers worldwide will be remote. will lead in terms of remote workers in 2022, accounting for 53% of the U.S. The adoption of cloud technologies is also increasing.

Represent 116

Represent Technology Technology Service 116

Capterra Sales & Marketing Software

DECEMBER 17, 2021

The post The Highest-Rated Marketing Software to Help Your Business Succeed in 2022 appeared first on Capterra. They have a very well planned onboarding process” — Small business, information technology and services, owner “Well when I decided on Sharpspring I couldn’t have been more pleased. “The

Real Estate 97

Real Estate Price Campaign CRM 97

Sales Hacker

JUNE 8, 2022

These sales leaders were most likely to say they need their reps to be digitally savvy and technologically adept. Technologically adept/digital capabilities” could mean ability to use technologies (like sales execution or CRM to sell), social selling, or the ability to understand a complex product more completely. What’s next.

Commission 104

Commission Sales Relationship building Up-sell 104

Martech

JANUARY 31, 2024

There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 billion in disclosed purchase amounts, down from 246 in 2022, with a slightly higher total of $54.9 This represents a significant 51% decrease in acquisitions from 2022 to 2023. Investment shifts.

Launch 101

Launch Represent Technology Technology 101

Martech

SEPTEMBER 1, 2021

Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side. How technology is enabling community marketing. The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. Chris Wood, Editor.

Represent 132

Represent Technology Technology CRM 132

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. To interpret these charts, if the growth index on the y-axis is 110, this means there are 10% more roles compared to 2022 when the base index of 100 was set.

GTM 125

GTM Sales Growth Represent 125

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. In 2022, annual growth peaked at 16.7%, according to Forrester.

B2C 113

B2C Drivers/motivators Technology Technology 113

Martech

JUNE 13, 2022

.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. ” The 2022 survey. The survey, conducted jointly by MarTech and chiefmartec.com, was fielded to 426 marketers in Q1 2022. As expected, the majority of respondents — over two-thirds — were U.S.-based,

Promote 98

Promote Represent Campaign Technology 98

Martech

MAY 27, 2022

Everyone knows that content technology represents a key piece in the martech stack. Like most emergent technology markets, you can roughly divide omnichannel content platform offerings into more extensible and complex platforms versus simpler or specialized products. Omnichannel content platform marketplace, circa 2022.

Technology 118

Technology Technology Engineering Represent 118

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT. So improved AI chat technology can lead to greater insights about customers’ needs, and these insights can be used to improve overall customer experience (CX).

Retail 118

Retail Technology Technology Conversion 118

Martech

DECEMBER 8, 2021

The last 20 years of ecommerce and the technological progress made within the industry have offered solely static experiences for consumers. NFTs, and blockchain technology go mainstream. represents the next iteration of the evolution of the internet as we know it. E-commerce enters the experience era. will be blockchain.

E-commerce 109

E-commerce Sports Technology Technology 109

Highspot

JANUARY 19, 2022

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success.

Technique 92

Technique Negotiate Pitch Inside sales 92

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Begin with a small but representative proof of concept project.

Strategize 117

Strategize Campaign Technology Technology 117

Martech

NOVEMBER 4, 2022

Scheduling meetings in Dynamic Chat will be enhanced for both web visitors and sales representatives. For sales representatives : Reps will now receive an automated email notification whenever a meeting is scheduled with them. View the complete set of October 2022 Marketo Release Notes. New roles and permissions announced.

Represent 127

Represent Government Meeting User Experience 127

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 98

X-functional Legal Campaign Negotiate 98

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. Respondents to MarTech’s Event Participation Index gave the likelihood they would attend an in-person business event in the first half of 2022 a 5 out of 10.

Territory 104

Territory Networking Price Represent 104

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The Treasure Data customer data platform is designed to integrate into complex technology environments and is vendor-neutral and open by design.

Customers 114

Customers B2C Healthcare Retail 114

Martech

MAY 13, 2022

My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Let us know!

Niche 112

Niche Technology Technology Represent 112

Highspot

JANUARY 27, 2022

27, 2022 /PRNewswire/ – Highspot , the sales enablement platform that increases the performance of sales teams, today announced soaring customer adoption as organizations worldwide turn to sales enablement to drive revenue. SEATTLE, Jan. SEATTLE, Jan. Customer Growth and Satisfaction.

Customers 96

Customers Manufacturing Represent Sales 96