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B2B Reads: Purposeful Projects, Act Like a CEO, & Office Perks

Heinz Marketing

Many organizations engage in their annual planning event in early fall. Here are five ideas to guide your team through strategic planning as a process in 2022. Don’t Stop Thinking About Tomorrow (with Strategy). Thank you, Dave Coffaro , for the great read. Are Office Perks Obsolete?

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

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B2B Reads: B2B Communities, Long-Term Vision, & Sales Mindset

Heinz Marketing

Approaches for this transition include structuring the strategic planning processes around the vision, focusing experimentation on questions relevant to the long-term vision, and investing in training programs. Council Post: Startup Guide: The Top 8 Sales Team Must-Haves In 2022.

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I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

As you’d expect, demand for products like “AI Computers” is up and growing since 2022. Strategic Planning From your trends research, you can alter your business strategy by pivoting your strategic direction to meet them. In 2022, McDonalds released its first plant-based burger.

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Cracking the Code to Hypergrowth: 5 Strategies From Vanta’s CEO and Founder

SaaStr

But since they didn’t need it, instead of raising capital at an inflated valuation in late 2021, Vanta went for an adjusted-to-market valuation in mid-2022. Key Takeaways Achieving hypergrowth requires strategic planning and relentless execution. This is typically an area where cash matters for startups.

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How AI can help address the marketing ops talent shortage

Martech

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Product reviews update, May 2022 core update and more After Penguin, things didn’t get any smoother, and Ryan Jones , marketing manager at SEOTesting, has quite the tale about rolling with the punches of Google’s relentless period of updates. “The This became even more amusing when the December 2022 link spam update rolled out.