Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

DECEMBER 30, 2022

No time for strategizing. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. 4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. of strategic and tactical approaches that can make a real difference in your email program.

Retail 23

Retail Strategize Clients Launch 23

Martech

OCTOBER 27, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Salesforce completed the acquisition of Slack in July, 2021. Why we care.

Strategic partnership 106

Strategic partnership Contract Strategize Technology 106

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Use internal linking.

UX 131

UX Strategize Promote Follow-up 131

Highspot

OCTOBER 6, 2022

6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022. “The answer is Strategic Enablement. The post Highspot Announces Global Customer Conference Spark 2022 appeared first on Highspot.

Customers 97

Customers Government Strategize Pipeline 97

SaaStr

JUNE 23, 2022

And make sure you have your team’s tickets to SaaStr Annual 2022 — you can’t meet the VCs if tickets sell out before you’ve purchased them! Wells Fargo Strategic Capital. The post Over 400 VCs Already Coming to 2022 SaaStr Annual! 9Yards Capital. Telescope Partners. Tri-Valley Ventures. TFX Capital.

Pitch 110

Pitch Meeting Strategize Networking 110

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Sales engagement.

Objectives and Key Results 104

Objectives and Key Results Sales B2B Pipeline 104

Heinz Marketing

OCTOBER 28, 2022

I hope that the key takeaways listed above will encourage you to become a creative and strategic marketer. The post Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum appeared first on Heinz Marketing. Do any of the topics above resonate with you? Please let me know what you think in the comments below.

B2B 119

B2B B2C Networking Trust 119

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

CRM 118

CRM Pipeline Sales Strategize 118

Martech

AUGUST 8, 2022

The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. The focus on execution leaves little time for strategic priorities. In January and February of 2022, 207 Marketo users responded to the survey. Free to download.

Strategize 101

Strategize Campaign Product Sales 101

SaaStr

APRIL 1, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Europa 2022. Asana helps teams orchestrate their work, from small projects to strategic initiatives. We’ll see 2,000+ of the best SaaS founders, execs, and VCs June 7-8 at 2022 SaaStr Europa ! Grab tickets here. appeared first on SaaStr.

Strategize 105

Strategize Launch Trust Campaign 105

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Technology Technology Contact 20

SaaStr

AUGUST 11, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same. The post Thanks to BambooHR, Drata, GuideCX, Mailchimp, and Ramp for Sponsoring SaaStr Annual 2022!

Finance 106

Finance Strategize Clients Trust 106

SaaStr

AUGUST 25, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks. Join these incredible companies to experience all the value of SaaStr!

Strategize 108

Strategize Technology Technology Price 108

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” Business-to-business sales is undergoing a tidal shift.

Strategize 98

Strategize Government Pitch Territory 98

Martech

SEPTEMBER 24, 2024

Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% What’s more troubling is what companies are spending their money on.

Promote 123

Promote Represent Technology Technology 123

Sales Hacker

OCTOBER 28, 2022

I recently had the genuine pleasure of attending Scott Ingram’s 2022 Sales Success Summit. Sales Success Summit 2022: Big ideas and takeaways. The post What Blew My Mind at the 2022 Sales Success Summit appeared first on Sales Hacker. Is every sales event so provocative and fun?). Here are some things I learned and loved.

Sales 107

Sales Follow-up Quota Prospecting 107

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. The post 2022 Sales Compensation Trends: Notes from the WorldatWork Conference appeared first on Sales Hacker. Careers in sales compensation planning panel.

Drivers/motivators 104

Drivers/motivators Quota Territory Sales 104

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? The post 15 Most Popular SaaStr Annual 2022 Sessions (So Far!). GET 20% OFF! See You Sep 13-15!!

GTM 115

GTM Growth B2B Territory 115

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 124

Non-Profits Drivers/motivators Strategize Launch 124

Salesforce

JUNE 15, 2022

Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that. Expected to be GA in October 2022. Expected to be GA in September 2022. SLACK FIRST.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Salesforce

JANUARY 5, 2022

In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers. Learn more about how you can drive mission impact and build a modern, digital public sector organization in 2022.

Government 98

Government Trust Technology Technology 98

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. Developing a strategic mindset While task efficiency is important, focusing only on efficiency can miss the bigger picture.

Pipeline 121

Pipeline Campaign Objectives and Key Results Legal 121

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen. In 2024, brands are encountering a variety of challenges that can impact their reputation.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

SaaStr

APRIL 1, 2023

As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. In 2022, Jag learned about a startup initiative within Box called Box Sign. Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers?

Strategize 96

Strategize Customers Clients Trust 96

Iannarino

DECEMBER 12, 2022

A successful sales culture provides a strategic advantage that is often underestimated. A successful sales culture produces better results over time. To have a successful sales culture, a sales organization needs to do more than ensure things aren’t toxic.

Strategize 265

Strategize Sales 265

Iannarino

NOVEMBER 21, 2022

From buyers who decide they prefer a salesperson-free buying experience, to companies who pursue consensus only to abandon what was a strategic initiative, it is clear things are different now. B2B sales has never been more complex or more challenging.

Conversion 266

Conversion Sales Strategize B2B 266

Salesforce

OCTOBER 1, 2024

A 2022 LendingTree survey found that they plan to spend $255 on average on Halloween, followed by Gen Z at $202, Gen X at $145, and baby boomers at $58. Here are some ways you can turn Halloween from a fright night into a tricked-out treat of a season. Millennials are Halloween’s big spenders.

Retail 105

Retail Promote Sales Follow-up 105

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Heinz Marketing

OCTOBER 8, 2022

” Why Strategic Alignment is Essential to Enterprise Change Planning. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. ” 55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right.

B2B 127

B2B Negotiate Strategize Education 127

Sales Pop!

NOVEMBER 18, 2022

What’s changed with my markets in 2022 and where are they headed in 2023? Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. But what about your environment? Knowledge, as they say, is power.

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. The 5 Best Sales Acceleration Software for 2022. Sales Managers are constantly under pressure to hit BIG numbers. Sales managers are paying close attention.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Sales Hacker

JUNE 8, 2022

This question also showed us a few more skills that sales leaders prize: the ability to build a diverse team, to strategize on deals and hold effective pipeline reviews. The post What We Learned on the Sales Hacker Roadshow (2022) appeared first on Sales Hacker. What’s next. Don’t let the conversation end.

Commission 104

Commission Sales Relationship building Up-sell 104

Cerebral Selling

AUGUST 8, 2022

In July 2022, over 30,000 tech workers were let go. For example, every week in your team meetings share the latest strategic updates from your senior leadership, let your team air their concerns, and brainstorm ideas to overcome them. Our brains are hardwired to look for risks and doubt, so providing transparency goes a long way.

Sales 220

Sales Contract Clients Quota 220