Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” Business-to-business sales is undergoing a tidal shift.

Strategize 98

Strategize Government Pitch Territory 98

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

CRM 118

CRM Pipeline Sales Strategize 118

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98

SaaStr

AUGUST 25, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. With Ada’s technology, we believe each customer and employee can receive a VIP experience that’s personalized, proactive, and accessible — no matter who they are, what channel they prefer, or what language they speak.

Strategize 76

Strategize Technology Technology Price 76

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

Government 98

Government Trust Technology Technology 98

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Forrester’s Seth Marrs spoke of the shift to virtual selling and the impact of rapid advances in technology on sales analytics and plan design. Varicent’s tech demonstration.

Drivers/motivators 79

Drivers/motivators Quota Territory Sales 79

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? The post 15 Most Popular SaaStr Annual 2022 Sessions (So Far!). GET 20% OFF! See You Sep 13-15!!

GTM 93

GTM Growth B2B Territory 93

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1

Campaign 120

Campaign Launch Growth Strategize 120

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life. The outcome?

User Experience 121

User Experience Strategize Technology Technology 121

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Data skills AI runs on data.

Pipeline 117

Pipeline Campaign Objectives and Key Results Legal 117

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. In 2022, annual growth peaked at 16.7%, according to Forrester. Dig deeper: How strategic martech integration drives growth Get MarTech! Why we care. In your inbox.

B2C 104

B2C Drivers/motivators Growth Technology 104

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Martech

MAY 17, 2024

The crypto and EFT experts from 2022 have become AI experts in 2023. Starting small but strategic AI technologies will change more and faster — stay agile, adaptable and always inquisitive. Call it strategic nurturing or training data. I typically call out “use cases” in this part of the dialog.

B2B 122

B2B Strategize Technology Technology 122

Sales Hacker

JUNE 8, 2022

These sales leaders were most likely to say they need their reps to be digitally savvy and technologically adept. Technologically adept/digital capabilities” could mean ability to use technologies (like sales execution or CRM to sell), social selling, or the ability to understand a complex product more completely. What’s next.

Commission 93

Commission Sales Relationship building Up-sell 93

Hubspot

AUGUST 23, 2022

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Prospecting 34.75%. AI CRM Tools.

Contract 63

Contract Pipeline Cold Call Pitch 63

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively.

GTM 95

GTM Product Strategize Drivers/motivators 95

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Dig deeper: How to unlock the power of your marketing technology 2.

Strategize 103

Strategize Campaign Technology Technology 103

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. I also expect companies will apply this technology in reasonable ways. Some companies claiming to be AI-based were not.

Retail 131

Retail Niche Objectives and Key Results Technology 131

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. What do you predict for 2022? Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. This technology breakthrough unlocks new insight into how an initiative is performing to drive effective C-level strategy. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement.

Launch 64

Launch Government Strategize Sales 64

Martech

AUGUST 19, 2022

Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Martech leaders need a solid mix of business, marketing, and technology skills.

E-commerce 112

E-commerce Technology Technology Strategize 112

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. The 5 Best Sales Acceleration Software for 2022. Sales managers are paying close attention. Sales acceleration software is so much more than selling faster.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Martech

JUNE 7, 2022

Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, bookings, and sales channels, all from one platform. Indeed, some predict it will “ go big ” in 2022. What it does. Get the daily newsletter digital marketers rely on.

Hospitality 114

Hospitality Strategize Launch Promote 114

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. MarTech first discussed the shortage in 2022, and the problem hasn’t gone anywhere since then.

Strategize 101

Strategize Strategic planning Entertainment CRM 101

Highspot

JANUARY 19, 2022

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success.

Technique 92

Technique Negotiate Pitch Inside sales 92

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

Sports 109

Sports Gambling Entertainment Hospitality 109

Sales Hacker

OCTOBER 2, 2024

Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. OpenAI’s ChatGPT, launched in November 2022, coincides with the recent increase in adoption.

GTM 96

GTM Sales Pipeline Growth 96

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 52

Service Strategize Clients Technology 52

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 52

Service Strategize Clients Technology 52

Martech

OCTOBER 28, 2021

DocuSign will be available in Salesforce’s Slack in 2022 . DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Why we care.

Strategic partnership 108

Strategic partnership A/B testing Teamwork Contract 108

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Gong.io

FEBRUARY 23, 2023

For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. In 2022, sales reps had a fewer number of active deals they were working, while the average number of meetings/calls per deal had also decreased.

Closing 121

Closing Price Finance Negotiate 121

Martech

JUNE 22, 2022

There are many reasons marketing technology fails to deliver on its promise. In my article How to avoid a marketing technology #Fail , I gave strategic advice on how to avoid martech buying potholes. Marketing technology assessment. It’s the result of too many choices ( some 10,000 solutions in 2022 ).

E-commerce 115

E-commerce Construction Technology Technology 115

Cerebral Selling

AUGUST 8, 2022

In July 2022, over 30,000 tech workers were let go. The disruption will continue, particularly as technology advances and disrupts work as we know it today. But for a lot of people (both team members and leaders alike), this might be the first economic crisis you’re living through.

Sales 211

Sales Contract Clients Quota 211

Highspot

JULY 27, 2022

Whether you’re trying to rally stakeholders around a new technology investment, expand your team’s headcount, or gain momentum behind a new initiative, the road to success is paved with hard data. To help you get started, we’re breaking down the 2022 State of Sales Enablement Report.

Strategize 97

Strategize Quota Sales Process 97