Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. billion in 2022 Search ad conversion rates down, cost per lead up in 2023 U.S.

X-functional 116

X-functional Retail Launch Non-Profits 116

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. To run a startup, you have to make bets.

X-functional 132

X-functional Clients Growth Start-ups 132

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Every function gets a stack rank.

Go To Market 121

Go To Market GTM X-functional Objectives and Key Results 121

Search Engine Land

MAY 7, 2024

However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). The x -axis shows U.S.

CTR 83

CTR Electricity Real Estate X-functional 83

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 115

X-functional Contract Quota Growth 115

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

SaaStr

MAY 16, 2024

2022 was a knife falling in terms of public companies. Twitter, now X, has changed drastically. For some, if your product ACV is relatively low and efficiency matters, it could be the difference between having a sales function and nothing. Jason says folks in tech today are the unhappiest they’ve ever been. 2021 was the boom.

B2B 118

B2B Angle X-functional Trust 118

Search Engine Land

AUGUST 16, 2023

If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. Also, it’s important to note that Google’s John Muller stated on X (previously Twitter) that having an XML sitemap is a “minimal baseline for any serious website.”

X-functional 82

X-functional Engineering Launch Follow-up 82

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Prospect monitoring functionality. See common benefits below. What Users Say.

Prospecting 90

Prospecting X-functional Contact CRM 90

Heinz Marketing

OCTOBER 22, 2019

trillion in 2022. Even though IT may have the heaviest lift when undergoing digital transformation, a cross-functional team should be involved from the definition stage through implementation. The post Digital Transformation X Customer Experience appeared first on Heinz Marketing. Get the right people involved.

Customers 54

Customers X-functional Technology Technology 54

SaaStr

APRIL 30, 2022

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. Join us at SaaStr Europa 2022. Just to say a little bit more about this, if you look at the sales functions are structured. He knows his cost item, his cost line, and his PNL is gonna be X.

Price 98

Price Launch X-functional Contract 98

SalesLoft

MAY 14, 2024

With much of sales forecasting done in spreadsheets, incomplete data, lack of true pipeline visibility, it’s no wonder according to the 2022 Gartner State of Sales Operations and Revenue Operations Survey that 67% of sales operations leaders agree that creating accurate sales forecasts is harder today than three years ago.

Sports 52

Sports X-functional Pipeline Sales 52

Search Engine Land

APRIL 12, 2023

Profile link In April 2022, LinkedIn announced that all Creators can add a link to the “Introduction” section on their profiles. Your call to action should sound like this: “For x services, send me a message [on my website/through LinkedIn/through this link].” Maybe there's potential to work together.

Real Estate 117

Real Estate Clients Networking Follow-up 117

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. In fact, many CI customers are opting for core functionality over more advanced features because they can accurately predict team adoption and drive utilization by incorporating the technology into existing jobs to be done.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. In fact, many CI customers are opting for core functionality over more advanced features because they can accurately predict team adoption and drive utilization by incorporating the technology into existing jobs to be done.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? It’s almost a step function. But what is this?

Price 86

Price Retail X-functional Healthcare 86

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 118

Growth Cross-sell Start-ups X-functional 118

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. X this year. You don’t have to do every single function to still get a customer.

Quota 98

Quota Growth Product Closing 98

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. It’s too much of a forcing function. There’s many types of pressure. I will say, for what it’s worth, I don’t… Like you said you read more of the emails today.

Pitch 85

Pitch Start-ups Up-sell Technology 85

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. It began testing in March 2022.

E-commerce 126

E-commerce Launch Campaign Retail 126

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Name X category of SaaS.

GTM 102

GTM X-functional Price Pipeline 102

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. It was a really cool time to be scaling a business and in a sales or marketing function because Rob Giglio: Totally.

GTM 105

GTM Gambling B2B E-commerce 105

ConversionXL

JUNE 19, 2018

You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Voice shopping estimated to hit 40 million dollars by 2022 in the UK and US. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Acquisition. Monetization.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103