Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. This aggressive approach in 2024 follows Temu’s significant push to gain US market share in 2023, which included becoming a major buyer of Google shopping ads.

Click Through Rate 120

Click Through Rate Retail Sports Growth 120

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. This is a reflection of viewers’ shift toward digital. million in 2022. The full report can be downloaded here.

Growth 115

Growth Process B2C B2B 115

Martech

OCTOBER 7, 2024

AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Email: Business email address Sign me up! Processing.

Retail 126

Retail Launch Price Engineering 126

Iannarino

DECEMBER 25, 2023

Merry Christmas to close out 2023! I write every day, but on major holidays, I don’t write my normal 1,000 words.

Closing 286

Closing 286

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall.

Launch 114

Launch Campaign B2B Process 114

Search Engine Land

JULY 17, 2024

105,250 in 2023) while women earned an average of $95,000 in 2024 (vs. 83,265 in 2023). Men earned 26% more than women in 2023. In 2023, 24% of men and 27% of women said they were extremely satisfied, while 56% of men and 45% of women were somewhat satisfied. Men earn 36% more than women. For context, in the U.S.,

Territory 89

Territory Promote Engineering Technology 89

Martech

AUGUST 2, 2024

The 20% increase is the first time since the start of 2023 the company’s ad growth was less than 22%. billion, which would be an increase of between 8% and 11% compared to the third quarter of 2023. Analysts were expecting Amazon to report online advertising sales of $13 billion. and Mrs. Smith.” billion for the same period last year.

Launch 115

Launch Growth Start-ups Process 115

Martech

DECEMBER 3, 2024

mobile order share at 60%, down from 61% in 2023. Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3% Cyber Monday discounts averaged 29% in the U.S., The total mobile U.S.

Retail 119

Retail Sports Sales Promote 119

Martech

SEPTEMBER 25, 2024

Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

CRM 114

CRM Price B2B Follow-up 114

Search Engine Land

AUGUST 13, 2024

billion in advertising in 2023. .” What about YouTube? One Alphabet unit not mentioned in the report was YouTube. This seems a bit surprising considering the video-sharing platform brought in $31.51 Dig deeper. Google’s illegal search monopoly: Industry reactions, implications

Follow-up 119

Follow-up Product 119

Anthony Cole Training

MAY 17, 2024

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries.

Sell 280

Sell Education Trust Technology 280

Search Engine Land

JULY 16, 2024

The November 2023 core update was on November 2nd and ended on November 28. The October 2023 core update was on October 5th and ended on October 19 The August 2023 core update was on August 22nd and ended on September 7. The March 2023 core update was on March 15th and ended on March 28th. Why we care.

Launch 103

Launch Engineering 103

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. The average bounce rate was 1.98%. The overall average unsubscribe rate decreased 26.32% over the past 4 years. The overall spam rate went down by 44.4%

Price 122

Price Follow-up Start-ups Contact 122

Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Playable ad adoption has more than doubled in the last year. Image: Mintegral, “State of Media Buying in H1 2024.” Here is where playable ads are being adopted by category.

Gaming 120

Gaming Campaign Sports Promote 120

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Most interest went toward topics related to industry trends or use cases that had the highest viewership. Research Research performed well in certain industries.

B2B 135

B2B Campaign Represent Presentation 135

Martech

NOVEMBER 27, 2024

Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. The numbers back this up. Shift to mobile. Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping.

Sports 125

Sports Retail Start-ups Up-sell 125

Martech

OCTOBER 23, 2024

That’s still more product announcements than the report found this time in 2023 (65 in Q3 2023, an 11% increase for 2024). New product announcements decrease in Q3 2024 CabinetM saw a slight downturn in ne product announcements since last quarter with the number dropping to 72 in Q3 2024. billion in Q2 2024 to $1.5

Product 116

Product Process Technology Technology 116

Martech

JULY 12, 2024

More recently, 2023 saw Black founders receiving 0.48% of venture capital funding in 2023 — and, yes, Black women saw a disproportionately small share. It’s not 10% of funding going to Black women or 10% of Black women who applied for funding receiving it. It’s literally just 10 Black women getting funding in 10 years.

Legal 118

Legal B2B Represent Pipeline 118

Martech

AUGUST 14, 2024

billion in advertising in 2023. What about YouTube? One Alphabet unit not mentioned in the report was YouTube. This seems a bit surprising considering the video-sharing platform brought in $31.51 Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Processing. The post Report: U.S.

Follow-up 117

Follow-up Process Product B2C 117

SaaStr

DECEMBER 5, 2024

For early stage VC, it’s actually down -9% in 2024 over 2023. Carta release its latest funding data the other data for 2024 Year-To-Date here : What you can see is that large, hot AI later stage deals overall are indeed driving venture capital deployments up ~ +17% the year. But that’s for late-stage capital. Most of it AI driven.

122

122

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. But which message is more effective? Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Search Engine Land

JULY 16, 2024

Staff earn $85,572 (an increase from $60,866 in 2023). A graduate degree was not a factor in compensation, according to our 2023 Salary & Career survey. Meanwhile, on average, salaries increased year-on-year for all the other groups in our survey: Directors and senior directors earn $156,221 (an increase from $122,760 a year ago).

Territory 88

Territory Engineering Technology Technology 88

Search Engine Land

JULY 23, 2024

Its ACSI score increased to 81, up from 80 in 2023. ” Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024. this survey indicates that the perception of Google hasn’t changed among the masses. Google user satisfaction increase.

Engineering 80

Engineering Contact Service Customers 80

SaaStr

NOVEMBER 17, 2024

Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. They got several offers in 2021, then a pause in 2022, and the offers came back in 2023. But growth slowed around $10m ARR to almost zero. A great outcome — and a great comeback.

Legal 119

Legal Cross-sell Negotiate Growth 119

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. Cyber Week, the five days from Thanksgiving to Cyber Monday, is set to drive $40.6 billion in U.S. sales, according to Adobe.

Retail 120

Retail Territory Price Sales 120

Martech

SEPTEMBER 9, 2024

Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 117

Retail Strategize Follow-up Growth 117

Martech

AUGUST 1, 2024

Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Criteo reported a 1% year-over-year revenue increase to $471 million and a 17% rise in gross profit to $233 million for the quarter. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Email: Business email address Sign me up!

Retail 117

Retail Represent Growth Price 117

SaaStr

OCTOBER 12, 2024

— Brian Halligan (@bhalligan) December 18, 2023 There are other issues, from too much VC raised to interest rates at the margin. The Adobe acquisition of Figma will not go through after 15 months of regulatory review. I suspect this will give even further pause for large tech firms on the M&A front. But those are the biggest two.

Meeting 113

Meeting Closing 113

Martech

JULY 17, 2024

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. . “There are a lot of governmental mandates for the use of generative AI. filed 6,300 in that same time period.”

Government 144

Government Technique Strategize Process 144