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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph. The July 2023 update had a clear focus. It has six verticals, and the vertical this article is focusing on is the “Knowledge Vault.”

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Toyota launches AR experience to support 2023 Crown

Martech

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. Get MarTech!

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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. What angles they might be taking on broader topics that leave room for your unique point of view. What ground they aren't covering.

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What’s Actually Working For SaaS PR In 2023 … And What Isn’t

SaaStr

What’s Actually Working For SaaS PR In 2023 … And What Isn’t Back when Jason wrote his SaaS founders’ guide to PR , he put out one of the most tangible and pragmatic guides to what makes hiring a PR firm truly worth it. I asked him to put together a primer on just what PR really is. Jason – ed.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

See the following examples (both screenshots were taken just two weeks apart): SERP with SGE feature for “dresses” from the end of August 2023 SERP with SGE feature for “dresses” from mid of September 2023 If your site wasn't part of the first overview, it wouldn't be half as bad as in the second overview, which is more than twice as big.

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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. 2023 was the year of layoffs. In-Person: Which is Better? Zapier has been a fully remote company since its inception in 2011 when remote wasn’t mainstream.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Now, you can approach this from several different angles.