Search Engine Land

FEBRUARY 15, 2023

This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023. If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types.

Gaming 84

Gaming Networking Campaign Angle 84

Search Engine Land

JULY 11, 2023

Campaign structure There’s many ways to build your Performance Max campaigns for Q4, but any decisions will revolve around these three factors: The number of products or SKUs you sell. Fewer campaigns are the way to go for more traffic and better efficiency, according to Google’s best practices and what we see in real life.

Campaign 66

Campaign Price Retail Up-sell 66

Search Engine Land

AUGUST 2, 2023

While shoppers can also purchase products directly on Google via the Buy on Google feature, this option will no longer be available starting September 26, 2023. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 90

Product Retail Click Through Rate Territory 90

Salesforce

JANUARY 8, 2024

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles.

Angle 66

Angle Healthcare Technology Technology 66

Lead Fuze

SEPTEMBER 30, 2023

Does affiliate marketing really work in 2023? Jasper keeps your wallet full with 30% lifetime recurring commissions, while Grammarly’s dual earning avenues – free sign-ups and premium upgrades – let you cash in from different angles. Can I use AI for affiliate marketing? Take Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Lead Fuze

JULY 24, 2023

trillion by 2023, presenting a unique opportunity for businesses to capitalize on this rapidly growing market. Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. Finding eCommerce clients involves effective marketing campaigns targeting the right audience.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. Image: Papa Johns & Netspend. Get MarTech!

Campaign 106

Campaign Objectives and Key Results Angle Promote 106

Martech

JULY 25, 2024

Other examples of NEWU’s work had less expected angles. Milan Design Week is an annual event, of course, and when we spoke, Poltrona Frau had just completed its second city takeover through OOH billboards in partnership with NEWU, the agency Allasia had discovered through their OOH campaign for Prada.

E-commerce 113

E-commerce Hospitality Angle Sports 113