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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph. The July 2023 update had a clear focus. It has six verticals, and the vertical this article is focusing on is the “Knowledge Vault.”

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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Brand aware : Develop your brand’s association as a trusted solution provider. Get the daily newsletter search marketers rely on.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

I know that sounds crazy, but just trust me on this one. You can do this in various ways, but I recommend getting your daily dose of knowledge through online courses, a few podcast episodes, some YouTube videos, any TikTok content creators you trust, and, of course, lots of research through Google.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

YMYL queries getting more overviews which might be a sign that Google trusts the quality of SGE’s output. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible. 4, 2023 12:00 p.m. 4, 2023 12:00 p.m. CEST (User A). CEST (User B).

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How to create local content that builds trust and drives sales

Search Engine Land

The most important part is that you are creating content that helps you build authority and trust with your potential customers. A priority for any local website should include presenting your business authentically and helping your potential customers know, like, and trust you. Use your website to introduce: Who you are. What you do.

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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. Tapping into a market they were familiar with and trusted, helped their dollars go further. 2023 was the year of layoffs. In-Person: Which is Better?

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content. Provide newsroom transparency Build trust through an About page. 07/03/2023 could be read as either March 7th or July 3rd, depending on your location.

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