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Think of it from a lifetime value (LTV) angle. If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. It is not valid for Google Shopping. It also may be restricted to certain categories (i.e.,
Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. The other is product-market fit. Convert to Pmax once these are nailed down.
She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare. Or maybe from an angle that a human wouldn’t see or get to as fast. How do you think businesses should approach headless?
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