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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. As the proportion of new advertisers drops, advertisers with experience in mobile gaming app campaigns are increasing the length of campaigns across the board. Longer campaigns. Playable ads. Processing.

Gaming 115
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Cyber Week Impact on Email Delivery: What Marketers Need to Know Now

Salesforce

In this blog you’ll learn… A closer look at 2023 Cyber Week impact The Cyber Week impact of increased email volume How to plan for the 2024 holiday email sending season A closer look at 2023 Cyber Week impact Last year , volume increased an average of 27% for Cyber Week when compared with the prior eight weeks’ averages.

Follow-up 115
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LinkedIn’s AI ad tool to launch globally this fall

Martech

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

Launch 110
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

B2B 121
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Second quarter saw slowing ad spend on most platforms

Martech

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure.

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How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 121
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. Marketing should not be a support function measured solely by campaign metrics. and the U.S.