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4 steps to becoming a more strategic marketer in 2023

Martech

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. It’s time to be more strategic. Quickly ditch low-performing campaigns Evaluating metrics should be a continuous process that the agile marketing team does daily, or as soon as data is available.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

By utilizing InMail strategically, you can expand your network and make meaningful connections with industry professionals that may not have been reachable through regular messages. Strategizing when sending InMails can be beneficial for optimal response rates. Avoid sending InMails on weekends. Is LinkedIn InMail worth it?

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

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3 observations from 2023 to help you in 2024

Martech

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

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4 marketing takeaways from 2022 to help you conquer 2023

Martech

No time for strategizing. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. The advice I shared in 2022 can guide you through 2023.

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Multichannel attribution: Understanding the metrics behind successful campaigns

Martech

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

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