Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Today: marketing automation.

B2B 120

B2B Campaign Technology Technology 120

Search Engine Land

SEPTEMBER 28, 2023

Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 108

Territory Campaign Technology Technology 108

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 120

Entertainment B2B Education Campaign 120

Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Get MarTech! Processing.

Retail 112

Retail Campaign Clients Drivers/motivators 112

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 127

Campaign A/B testing Conversion CRM 127

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 102

Transportation Gambling Networking Technology 102

Martech

JANUARY 5, 2023

Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. The only way organizations can authentically gain that trust is through providing transparency and control to the use of data, which will be a vital goal for 2023.”.

B2B 112

B2B Trust Campaign Retail 112

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. The ethics of AI-powered marketing technology by Megan Michuda. Today: CRM. Here’s how. Get MarTech!

CRM 109

CRM Strategize Technology Technology 109

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns. View the complete set of October 2023 Marketo Release Notes.

UX 112

UX Campaign Education Consult 112

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 98

Transportation Gambling Networking Technology 98

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

Campaign 92

Campaign Presentation Technology Technology 92

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

OCTOBER 3, 2023

Creating and building a marketing campaign requires input from many stakeholders. View the complete set of September 2023 Marketo Release Notes. The post Marketo’s September 2023 releases: A manager’s guide appeared first on MarTech. Why we care. Looking forward to what October has in store! Get MarTech! In your inbox.

UX 122

UX Territory Conversion Meeting 122

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. Goal-related releases Track how well your campaigns are performing from within HubSpot by using the new release to create ad goals in the analyze tab of the ads tool (in beta).

Contact 106

Contact Campaign Meeting Prospecting 106

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. By optimizing email campaigns and ensuring messages reach the intended recipients, AI sales tools can significantly improve the success of email marketing efforts.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. The post HubSpot’s December 2023 Releases: The Manager’s Guide appeared first on MarTech.

Contact 107

Contact Territory Legal CRM 107

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 102

A/B testing X-functional Campaign Contact 102

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Contact 108

Contact Campaign Service Conversion 108

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. We outgrew our ESP wanting to build more complex campaigns and integrate the audience selections with the campaigns. We wanted to track customer behaviors on and offline and build campaigns around the customer rather than around the product. Get MarTech!

Drivers/motivators 98

Drivers/motivators Campaign B2B Customers 98

Martech

MARCH 28, 2023

Using Salesforce’s CDP, you can track and analyze customer engagement across all channels, which will help you create more targeted campaigns. The more you understand what resonates with customers, the more efficient your campaigns will be. That should yield more conversions/sales. Get MarTech! In your inbox.

Click Through Rate 108

Click Through Rate Promote Campaign CRM 108

Martech

DECEMBER 19, 2022

Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists. ” Dig deeper: Using intent as a unit of B2B campaign measurement. Where can intent play the biggest role in the immediate future? In your inbox.

GTM 122

GTM B2B Strategic planning Drivers/motivators 122

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business.

A/B testing 109

A/B testing Campaign Contact CRM 109

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. Marketing should not be a support function measured solely by campaign metrics. and the U.S.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Also, Salesforce Marketing Cloud Personalization customers can use these assistants to deliver offers, product recommendations, and upsell or cross-sell campaigns in a human-like personalized two-way communication platform. Rallio A.I. In your inbox.

Technology 84

Technology Technology Cross-sell Campaign 84

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. What does a successful account based selling strategy include?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 126

Campaign Launch Growth Strategize 126

Martech

JUNE 14, 2023

Not just in the technology, but in attitudes and usage. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) 71.2%

Finance 139

Finance Price B2B Campaign 139

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Adoption is already underway. How does this work?

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility.

Strategize 122

Strategize Campaign Technology Technology 122

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 116

Territory Transportation Electricity Government 116

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Source: Scott Brinker Responding to these findings, Scott Brinker said: Marketers design and run campaigns.

Promote 122

Promote Campaign Technology Technology 122

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 117

Sports Gambling Entertainment Hospitality 117

Search Engine Land

APRIL 9, 2024

billion in 2023, and employs approximately 114,000 members of staff worldwide, according to Statistica. The merger is also set to provide WPP clients with deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns. The UK-based ad company reported a global revenue of $18.9

Campaign 128

Campaign Clients Gaming Technology 128

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. Among these tasks are: Market and keyword research and keyword list segmentation for content campaigns.

Technology 90

Technology Technology Process Objectives and Key Results 90