Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents. Processing. See terms.

Construction 115

Construction CRM Contact Follow-up 115

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. These insights can inform future campaigns.

B2B 141

B2B Campaign Technology Technology 141

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Launch 111

Launch B2B Campaign Follow-up 111

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. I also expect companies will apply this technology in reasonable ways.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Entertainment 133

Entertainment Education Launch Presentation 133

Search Engine Land

SEPTEMBER 28, 2023

Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 108

Territory Campaign Technology Technology 108

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Two campaign metrics will be sunset. The campaign performance tab will sport a new ‘Revenue’ data section , which reports revenue, deals with revenue and contacts with revenue, replacing the influenced revenue and closed deal metrics.

A/B testing 126

A/B testing Sports Education Pipeline 126

Martech

DECEMBER 14, 2021

Consumer identity management platform Infutor has updated its Identity Resolution services to include a solution for activating Connected TV ad campaigns. Identity resolution technology connects those identifiers to one individual. Also, inaccurate targeting wastes campaign spending and fails to generate results. Why we care.

Campaign 111

Campaign Networking Technology Technology 111

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 119

A/B testing Strategize Retail Clients 119

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Today: marketing automation.

B2B 115

B2B Campaign Technology Technology 115

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 115

Entertainment B2B Education Campaign 115

Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Get MarTech! Processing.

Retail 109

Retail Campaign Clients Drivers/motivators 109

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 100

Transportation Gambling Networking Technology 100

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 123

Campaign A/B testing Conversion CRM 123

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 98

Transportation Gambling Networking Technology 98

Martech

JANUARY 5, 2023

Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. The only way organizations can authentically gain that trust is through providing transparency and control to the use of data, which will be a vital goal for 2023.”.

B2B 109

B2B Trust Campaign Retail 109

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. The ethics of AI-powered marketing technology by Megan Michuda. Today: CRM. Here’s how. Get MarTech!

CRM 106

CRM Strategize Technology Technology 106

Salesforce

OCTOBER 1, 2024

Track foot traffic and customer behavior by using heat maps , RFID technologies, and cameras to see which sections of your store attract the most attention, then trick out those areas with decorations and eye-catching displays to help shoppers easily find (or stumble across) Halloween merchandise they didn’t even know they wanted.

Retail 105

Retail Promote Sales Follow-up 105

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns. View the complete set of October 2023 Marketo Release Notes.

UX 109

UX Campaign Education Consult 109

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Garf is VP and GM of retail and consumer goods at Salesforce.

Retail 66

Retail Price Promote Growth 66

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

Campaign 92

Campaign Presentation Technology Technology 92

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

X-functional 116

X-functional Retail Launch Non-Profits 116

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. By optimizing email campaigns and ensuring messages reach the intended recipients, AI sales tools can significantly improve the success of email marketing efforts.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. Goal-related releases Track how well your campaigns are performing from within HubSpot by using the new release to create ad goals in the analyze tab of the ads tool (in beta).

Contact 104

Contact Campaign Meeting Prospecting 104

Martech

OCTOBER 3, 2023

Creating and building a marketing campaign requires input from many stakeholders. View the complete set of September 2023 Marketo Release Notes. The post Marketo’s September 2023 releases: A manager’s guide appeared first on MarTech. Why we care. Looking forward to what October has in store! Get MarTech! In your inbox.

UX 117

UX Territory Meeting Conversion 117

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 101

A/B testing X-functional Campaign Contact 101

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. We outgrew our ESP wanting to build more complex campaigns and integrate the audience selections with the campaigns. We wanted to track customer behaviors on and offline and build campaigns around the customer rather than around the product. Get MarTech!

Drivers/motivators 98

Drivers/motivators Campaign B2B Customers 98

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Contact 105

Contact Campaign Service Conversion 105

Martech

MARCH 28, 2023

Using Salesforce’s CDP, you can track and analyze customer engagement across all channels, which will help you create more targeted campaigns. The more you understand what resonates with customers, the more efficient your campaigns will be. That should yield more conversions/sales. Get MarTech! In your inbox.

Click Through Rate 106

Click Through Rate Promote Campaign CRM 106

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business.

A/B testing 106

A/B testing Campaign Contact CRM 106

Martech

DECEMBER 19, 2022

Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists. ” Dig deeper: Using intent as a unit of B2B campaign measurement. Where can intent play the biggest role in the immediate future? In your inbox.

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. The post HubSpot’s December 2023 Releases: The Manager’s Guide appeared first on MarTech.

Contact 104

Contact Territory Legal CRM 104

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. and Canada found on LinkedIn. Image: LinkedIn.

Campaign 83

Campaign B2B Objectives and Key Results Represent 83