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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range.

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How AI is advancing advertising and changing consumer engagement

Search Engine Land

Evolution of AI search usage Murray outlined three stages in the adoption of AI search tools: Initial curiosity (2023): Users explored the capabilities of AI tools, testing their limits and discovering new opportunities. He shared an example – a picture of a rocket launch.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. In 2023, global spending on push notifications reached $2.67 Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics.

Growth 85
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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Roughly 307 billion emails are sent every day, and this number is expected to reach 347 billion by 2023! Launching a sales-prompting email campaign is never easy. Focus on quality over quantity. A/B test your emails.

Technique 230
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Google rolled out new site names, favicon and sponsored label on desktop search

Search Engine Land

Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. link] [link] — AdsLiaison (@adsliaison) March 8, 2023 Why we care. With any change to Google Search and the design of the search results, searchers may click differently.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. In February 2023, CNET received even more criticism because factually incorrect sentences started to emerge.

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Google rolls out AI Overviews for more complex searches

Martech

Budaraju also said that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Google would not say what percentage of queries will generate an AI Overview.