Remove 2023 Remove Click Through Rate Remove Launch
article thumbnail

How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range.

article thumbnail

Google rolled out new site names, favicon and sponsored label on desktop search

Search Engine Land

Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. link] [link] — AdsLiaison (@adsliaison) March 8, 2023 Why we care. With any change to Google Search and the design of the search results, searchers may click differently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. In February 2023, CNET received even more criticism because factually incorrect sentences started to emerge.

article thumbnail

Google rolls out AI Overviews for more complex searches

Martech

Budaraju also said that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Google would not say what percentage of queries will generate an AI Overview.

article thumbnail

Bing Chat data may never come to Bing Webmaster Tools

Search Engine Land

Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023 , well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. Well, Microsoft is not saying much now and hasn’t said much since May 2023. What Microsoft is saying now.

UX 87
article thumbnail

The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. The extra clicks weren’t converting!

CTR 102
article thumbnail

How AI is advancing advertising and changing consumer engagement

Search Engine Land

Evolution of AI search usage Murray outlined three stages in the adoption of AI search tools: Initial curiosity (2023): Users explored the capabilities of AI tools, testing their limits and discovering new opportunities. He shared an example – a picture of a rocket launch.