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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. High click-through rates. Notifications appear directly on the browser screen when the user is online, making them hard to miss. You don’t have to aggressively offer users to subscribe immediately.

Growth 85
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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

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How AI will affect the future of search

Search Engine Land

They enable optimization through trend identification and advanced analytics. These tools provide insights into strategy performance, like click-through rates and page engagement. Alt tags and clear visuals also contribute to SEO by enhancing user experience and search indexing.

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7 marketing strategies to conquer decision paralysis

Martech

How data fatigue drives decision paralysis The 2023 Decision Dilemma global study by Oracle, which surveyed over 14,000 employees and business leaders across 17 countries, uncovered a growing “decision paralysis.” Interactive content also has a higher conversion rate. minutes with static content.

Technique 115
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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. Activation : User experiences product or service.

Growth 93
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The art of natural funneling: How to lead your readers without forced CTAs

Martech

A clear and compelling CTA is crucial, but creating a seamless user experience that doesn’t feel forced is important. More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report.