Search ad costs rise, conversion rates decline again in 2024
Search Engine Land
MAY 13, 2024
Paid search advertising conversion rates have decreased across nearly all industries year over year. It’s basically more of the same story as 2023. The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Conversion rate: 6.96%.
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