SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well? Watch it here.

B2B 96

B2B GTM Cross-sell Trust 96

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge Mark is an all-time favorite at SaaStr, take a look back at his last SaaStr session on Optimizing GTM for PLG here: #5. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 98

GTM Growth Go To Market Conversion 98

Search Engine Land

MARCH 1, 2023

Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID.

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

JANUARY 27, 2024

Check the conversion from the top-of-funnel to middle-of-funnel leads. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 123

GTM Niche CRM Account management 123

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 126

Product GTM Sales CRM 126

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 117

GTM Sales Pipeline Growth 117

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! The Opportunities in AI Not to our surprise, AI was at the forefront of just about every conversation at SaaStr. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here. See more top GTM jobs here. Looks like no one can get away from it.

GTM 122

GTM Launch Growth Networking 122

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 111

Go To Market GTM Strategize Growth 111

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 116

GTM Growth B2B Territory 116

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Simplify everything.

Product 115

Product GTM Cross-sell Commission 115

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customers 145

Customers Retail GTM B2B 145

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 95

GTM Launch B2B Lead generation 95

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 97

GTM Negotiate Pipeline Contract 97

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. These are the tools most often mentioned in conversations with teams using AI and data to scale their cold outreach.

GTM 105

GTM Contact B2B Technology 105

ConversionXL

JULY 28, 2021

By 2023, Google plans to do the same. Set up conversions: Create custom conversions to assign value to important interactions (e.g. Set up conversions and event tracking. Using the Setup Assistant will help you measure common events and track them as conversions. From there you can mark it as a conversion.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

SaaStr

OCTOBER 4, 2024

During a conversation at SaaStr Annual with Jason Lemkin, founder, and CEO of SaaStr, Andrew Bialecki, co-founder and CEO of Klaviyo, shares his insights and lessons in achieving this milestone. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

E-commerce 124

E-commerce Product Customers Niche 124

SaaStr

MARCH 10, 2023

At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth. Getting them to love it is more complicated.

Growth 98

Growth Product Cold Call Process 98

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. I’ve personally had hundreds of conversations with many of you, and feel energized by the impact you’re having for your companies.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

OCTOBER 11, 2022

Join us for an honest conversation about creating a customer success program to expand your business. Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. Love that conversation with Haydar Al Saad.

Customers 98

Customers Quota GTM B2B 98

Martech

JUNE 4, 2024

A lightly edited transcript of the conversation is available below. It is generating last-touch conversions. You don’t really focus on your brand, but you really focus on last-touch conversions. It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And they said, “Yes.

SQL 118

SQL Lead generation Education Pipeline 118

Search Engine Land

AUGUST 14, 2023

I see numbers like “$600 billion,” “10 years” and “2023” and names like “IAB Europe” and “World Federation of Advertisers.” In May, Hopin wrote “Community Is the New Organic GTM Strategy.” How all of that is relevant for companies who are planning their GTM campaigns. ” And here’s the key: don’t accept easy answers.

Product 81

Product GTM Real Estate Campaign 81

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Concurrent brand investments are going to help you increase impact, conversion and pipeline efficiency into the second half of the year and into 2023. which is a never-ending race.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 91

GTM Up-sell Price Start-ups 91

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you.

GTM 103

GTM Non-Profits Networking B2B 103

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

GTM 122

GTM B2B Drivers/motivators Legal 122

Heinz Marketing

FEBRUARY 5, 2025

Budget Cuts and Restructuring: Gartners 2023 CMO Spend Survey showed that marketing budgets have dropped to 8.2% Double Down on GTM Fundamentals Your go-to-market (GTM) strategy must be lean, intentional, and fully aligned across teams. of company revenue, signaling a more cautious approach to spending.

Growth 74

Growth B2B GTM Pipeline 74

Highspot

JANUARY 31, 2025

In 2023, more than half of clients left their wealth manager or advisor because they felt ignored, neglected, or received generic advice. A 2023 survey revealed that only 20% of American consumers trust financial institutions , down from 28% in 2021.

Clients 52

Clients GTM Quota Cross-sell 52

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 109

GTM Customers Non-Profits Growth 109

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 85

GTM X-functional Objectives and Key Results Start-ups 85