Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Many also believe that ChatGPT is already stealing market share from Google. Gartner believes people will turn to generational AI conversational assistants (e.g.,

Engineering 134

Engineering Entertainment Market share Consult 134

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. For now, keep an eye on product releases and announcements.

Construction 84

Construction B2B Networking Engineering 84

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think? ” Jensen said.

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google declined to comment.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. She expects this and other genAI search innovations will mean huge changes in digital marketing. The question then becomes, how can you insert yourself into a conversation in a relevant way?

B2B 113

B2B B2C Conversion Pitch 113

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 109

Go To Market GTM Strategize Growth 109

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. You set off for your first run, but the track was much tougher than you first expected. Data-powered choices.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

MAY 24, 2023

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Microsoft Ads followed suit by retiring their BMM offering in March 2023. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24. Historical data.

Launch 89

Launch Campaign CRM Start-ups 89

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 109

Technology Technology Launch Represent 109

Martech

DECEMBER 14, 2022

Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.

A/B testing 111

A/B testing Technique Conversion Follow-up 111

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Amazon represents nearly 20% of U.S.

Lead generation 102

Lead generation Represent Campaign Legal 102

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot’s new Initiative Scorecard shares the leading indicators of success for revenue teams, helping companies analyze the impact of enablement programs. in 2022, after growth of 19.7% Gartner is a registered trademark and service mark of Gartner, Inc.

Launch 64

Launch Government Sales Strategize 64

Search Engine Land

JANUARY 26, 2023

So as we get into the teeth of 2023, how should B2B marketers approach Performance Max? Get the daily newsletter search marketers rely on. This means that you’ve built out all the keyword themes that make sense and have achieved solid market share for them. Let’s tackle offline conversions first.

B2B 84

B2B Campaign CRM Conversion 84

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Bing Hits All-Time High Market Share: Nielsen 2010: Bing’s market share in February was 12.5%, an all-time high that continued Bing’s overall growth since it launched in 2009.

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

MARCH 14, 2023

Once you’ve achieved a high impression and market share of that business, how do you continue to make money? You can operate using either conversions or conversion value as your guiding metric. Multiply conversions and conversion value by optimizing for the highest-ROI conversion opportunities.

Campaign 88

Campaign Networking Up-sell Conversion 88

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. I’ve personally had hundreds of conversations with many of you, and feel energized by the impact you’re having for your companies.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Conversations at the C-level are constantly pivoting due to changes in the economy, fluctuations in demand and supply, and organizational changes. Market share.

Objectives and Key Results 84

Objectives and Key Results CTR Campaign Promote 84

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet?

Engineering 91

Engineering Non-Profits Electricity Networking 91

Lead Fuze

DECEMBER 15, 2023

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52

Gaming Engineering Lead generation Technique 52

PandaDoc

APRIL 25, 2023

Sales strategies To achieve these sales objectives, the company might attend industry trade shows and conferences to generate leads, offer free consultations to potential clients to showcase their expertise, and establish partnerships with other companies that serve their target market. See also How to speed up your sales cycle in 2023 4.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

Engineering 117

Engineering Follow-up Launch Start-ups 117

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Real conversations with good people. Definitely make #CXLLive a priority in 2023. (It Salesforce, for example, increased its revenue market share to 18.4% Gaetano explained that it markets to problem-aware, solution-seeking people. Great talks. Gaetano DiNardi.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

JANUARY 6, 2020

Those that make this pivot quickly and strongly stand to gain a substantial market share in the long run.". —. Growth of Experiential Marketing. In the past, these experiential marketing tactics have been seen as more experimental than other, more trackable forms of advertising. billion that was spent in 2019.

Technology 92

Technology Technology Campaign Service 92

Martech

AUGUST 8, 2024

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.” But that might not be the right conversation.

Retail 121

Retail Networking Growth Clients 121

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Growth 74

Growth B2B GTM Pipeline 74

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Overall content health.

Clients 91

Clients CTR Conversion Closing 91

SaaStr

APRIL 10, 2025

” This shifted the conversation from open rates to actual business impact. It began when Andrew’s friend, who sold quilts through a “new platform called Shopify,” needed better customer marketing tools. Rather than showing traditional email metrics, Klaviyo displayed actual revenue generated.

E-commerce 71

E-commerce B2C Customers Strategize 71

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86