SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic. did the opposite.

Meeting 96

Meeting Price Strategize Growth 96

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco. How does this work?

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. million in 2005. Give it a try.

Entertainment 110

Entertainment Price Gaming Campaign 110

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution.

Territory 112

Territory Transportation Electricity Government 112

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. The tool generated 1.2

Government 108

Government Technology Technology B2C 108

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

A/B testing 119

A/B testing Strategize Retail Clients 119

Veloxy

OCTOBER 5, 2023

When crafting your call-to-action, be sure to: Make it clear, concise, and easy to understand Provide a straightforward next step Increase the likelihood of receiving a response and achieving your desired outcome, whether that’s initiating a conversation, scheduling a meeting, or forming a professional connection.

Objectives and Key Results 162

Objectives and Key Results Technique Networking Cold Call 162

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Sample account data.

Construction 115

Construction CRM Contact Follow-up 115

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 123

Promote Represent Technology Technology 123

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Is it increased lead conversion? It should be a strategic asset directly tied to your business objectives. For instance, are you focused on increasing lead conversion, shortening sales cycles, or improving customer retention?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech!

Campaign 106

Campaign Strategize Conversion Growth 106

Gong.io

FEBRUARY 23, 2023

We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. The first is increasing conversion. With this increased emphasis on value, our data shows that time spent on pricing conversations and negotiations has increased 62% over the past two years.

Closing 121

Closing Price Finance Negotiate 121

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! The Most Popular 2023 Annual Braindates So Far: #1. These are the smaller, intimate conversations you always wanted to have with other SaaS execs. See you at Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!!

Strategize 110

Strategize Growth Conversion Product 110

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM.

CRM 106

CRM Strategize Technology Technology 106

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. Related: New to sales compensation planning? Strategy is the engine.

Commission 126

Commission Finance Quota Strategize 126

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Product Category Pages Need Social Proof Category pages play a crucial role in the customer journey, serving as the gateway to your product pages where the magic of conversion happens.

Niche 130

Niche Trust Represent Retail 130

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. Conclusion White hat link building in 2023 is a journey of authenticity and value. Provocative content.

Niche 117

Niche Engineering Finance Strategize 117

Search Engine Land

OCTOBER 4, 2024

“Now, we’re in a situation where search through AI, through these new conversational capabilities, can actually not only understand a very complex query but can give us a meaningful reply that actually answers what we’re looking for. “So this is an example within the Microsoft ecosystem of Copilot. “And

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. New GA4 fractional, cross-channel web conversions feature on April 18.

Retail 116

Retail X-functional Launch Non-Profits 116

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. They come in two primary categories: automation and insights.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

SaaStr

OCTOBER 13, 2022

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Our best-in-class app tools, automation, dashboards and reporting help you drive strategic customer conversations, boost productivity and scale effectively.

CRM 103

CRM Growth Strategize Presentation 103

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. Published Jan. Learn what you can do here. (By By Menachem Ani. Published Feb. By Frederick Vallaeys. Published April 13.) By Amy Hebdon. Published Feb.

Engineering 105

Engineering Lead generation Retail Campaign 105

Martech

DECEMBER 19, 2022

When intent powers ABM tools and an organization’s webpages and these components are used together, marketers highlight the increased intelligence they can put to work resulting in higher conversions to sales opportunity and revenue. The post The state of intent data in 2023 and beyond appeared first on MarTech. In your inbox.

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. Watch it here.

B2B 96

B2B GTM Cross-sell Trust 96

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. China, Europe, Russia Publication date : October 2023 Google Search is getting even smarter with more filters to refine searches. Do the patents reflect Google’s actual practices?

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Veloxy

NOVEMBER 15, 2022

Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. Here’s everything you need to know for today, 2023, and into the future! It doesn’t have to. What does a successful account based selling strategy include?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Iannarino

MARCH 2, 2023

This strategy is still effective, as recognizing the prospective buyer's pain points allows for a good and effective sales conversation. Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. The last time the company made a significant change was almost 11 years ago.

B2B 286

B2B Contact Clients Entertainment 286

Search Engine Land

JANUARY 25, 2023

In 2023, resolve to get SEO implemented so that you actually have a chance to compete in the search results. So the chairman of the board called a company meeting and said SEO would be a key strategic initiative from that point on. Make 2023 count It’s not always easy to get an SEO program off the ground. And guess what?

Education 88

Education Launch Clients Start-ups 88

SaaStr

OCTOBER 20, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Our best-in-class app tools, automation, dashboards and reporting help you drive strategic customer conversations, boost productivity and scale effectively.

Healthcare 80

Healthcare Education CRM Strategize 80

Sales Hacker

SEPTEMBER 18, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. There’s a clear dip in Q1 2023 with substantial negative net departures.

GTM 125

GTM Sales Growth Represent 125

Search Engine Land

FEBRUARY 2, 2024

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. 2023 Search results for “termite treatment” – Jan. Conversely, if you see too much green, you will likely want to zoom out to gauge where rankings drop off.

Conversion 97

Conversion Real Estate UX Service 97