Sales Hacker

JULY 31, 2023

Related: Answering The Top 5 Questions On How to Use LinkedIn (5 min read) How to use LinkedIn Sales Navigator for prospecting in 2023 1. Pro tip: For increased accuracy, you can go to the “Role” filters section and add specific job titles or a function. Related: 10 LinkedIn Profile Tips to Stand Out in 2023 (10 min read) 3.

X-functional 52

X-functional CRM Sales Lead generation 52

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. billion in 2023. But it’s not the right choice for everyone.

CTR 129

CTR X-functional Campaign Price 129

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips.

X-functional 104

X-functional Objectives and Key Results Technology Technology 104

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%

X-functional 78

X-functional Referrals Sales Follow-up 78

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. This forcing function happens monthly to pause and think structurally about your business. They grew 2.5x

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Salesforce

MARCH 30, 2023

Below, I’ve grouped into buckets some of the best subject lines I’ve discovered: classic cold emails for prospecting, follow-up emails to keep the conversation going, and subject lines for prospects who seem to be ignoring you entirely. The focus here is to get the conversation started. Keep it warm, relevant, and direct.

X-functional 98

X-functional Referrals Follow-up Prospecting 98

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

Search Engine Land

APRIL 26, 2024

Look for marked changes in traffic, clicks, impressions, conversions and rankings. Use the filter functionality to isolate positive or negative changes. While other issues were present following this time, with consistent work since the beginning of 2023, progress is clearly being made as more recent updates take effect.

X-functional 114

X-functional UX User Experience Follow-up 114

SaaStr

FEBRUARY 27, 2024

x in this case, you would already be at break even. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. Use benchmarks to start conversations internally and leverage the other two guiding principles for why you’re out of benchmark. What does this mean? Benchmark and iterate.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

SaaStr

JULY 5, 2024

So, sit down with your team and have an honest conversation about what AI parity looks like in your space and if you have it. The transition from 2021 to 2023 was brutal. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?”

GTM 84

GTM Cross-sell X-functional Pipeline 84

Search Engine Land

MAY 7, 2024

Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). In many cases, these terms have a much higher conversion rate. The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams. I examine every case study under this lens.

CTR 83

CTR Electricity Real Estate X-functional 83

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? You can imagine that conversation. But what is this?

Price 87

Price Retail X-functional Healthcare 87

PandaDoc

MAY 8, 2023

Let’s take a look at some of the best customer service software for support teams in 2023. Note: If you’re using Zendesk Sell, be sure to check out the PandaDoc x Zendesk Sell integration for even faster document creation. Ease of use: 7.9/10 10 Ease of setup: 7.8/10 This is where Confluence excels. Don’t believe us?

Service 52

Service Product Customers E-commerce 52

Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. SEOs must embrace content design as a tool in their arsenal in 2023. For SEOs to succeed in 2023, they must dig into content editing. Reports suggest that the global SEO market size is expected to reach $122.11

X-functional 98

X-functional Clients Account management Niche 98

Salesforce

OCTOBER 29, 2024

So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

Service 69

Service Customers X-functional Pharmaceutical 69

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Let’s get to it! Time decay. Position-based.

E-commerce 126

E-commerce Launch Campaign Retail 126

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. How did they do? All of them! The forecast goes backwards. It makes sense.

Price 111

Price Start-ups Up-sell X-functional 111

Salesforce

NOVEMBER 15, 2024

Launched in 2023, CodeGen2.5 The xGen family already includes models like xGen-Sales and xGen-MM, known for powering a wide range of use cases, from text generation to multi-modal tasks and complex retrieval functions. CodeGen has been trained on a wide variety of programming languages, including Apex.

X-functional 119

X-functional Launch Trust Represent 119

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. Google NLP.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

JANUARY 28, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. This is gonna be a really fun conversation. And we had some pretty quick conversations about being [00:11:00] part of the journey with. Kraig, welcome to the show, man.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

FEBRUARY 25, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. It’s great to be here and looking forward to our conversation. We actually, we’re going to do this one in 2023. As everyone knows, 2023 was madness for a lot of folks.

GTM 85

GTM X-functional Objectives and Key Results Start-ups 85