Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

B2B 109

B2B GTM CRM Technology 109

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

GTM 117

GTM Sales Pipeline Growth 117

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales. Up until 2015, CRM ruled king in sales. Tune your GTM approach to relate to how modern buyers want to buy.

B2B 98

B2B Growth GTM CRM 98

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 97

GTM Negotiate Pipeline Contract 97

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

SaaStr

JANUARY 31, 2023

At HubSpot, he managed the strategic fund, a $100M CRM platform fund specifically focused on accelerating activity in the HubSpot ecosystem. So why is 2023 a good time to consider a strategic fund? This ecosystem has grown from about 150 partners when Greer first started to around 1500 today.

Strategize 104

Strategize Strategic partnership GTM Legal 104

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone! Subscribe for free to receive new posts and support my work.

GTM 85

GTM Sales Launch Pipeline 85

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Market Share Analysis: CRM Sales Software, Worldwide, 2022 ︎ The CSO’s Guide To Revenue Enablement, Forrester, Nov.

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Concurrent brand investments are going to help you increase impact, conversion and pipeline efficiency into the second half of the year and into 2023. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Salesforce

DECEMBER 2, 2022

Get set for success in 2023. This is a great time to revisit your CRM and pull reports on closed or lost opportunities — particularly those that were closed because it was “not the right time to buy.” Head of GTM, GTM Buddy. Now is the time to start setting up for a big Q1 and 2023. Download the report.

Closing 98

Closing GTM Quota Pipeline 98

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 103

GTM X-functional Price Pipeline 103

Heinz Marketing

FEBRUARY 5, 2025

Budget Cuts and Restructuring: Gartners 2023 CMO Spend Survey showed that marketing budgets have dropped to 8.2% Data-Driven Optimization: Leverage CRM and intent data to refine targeting, adjust messaging, and optimize campaign performance. of company revenue, signaling a more cautious approach to spending.

Growth 75

Growth B2B GTM Pipeline 75