How martech vendors can navigate the slow death of net-new deals
Martech
JULY 3, 2024
in 2023, according to Gartner’s latest annual CMO Spend Survey. Upsell and cross-sell opportunities within your current customer base can be more lucrative than hunting for new clients. In this new normal, it’s not about selling the next big thing. Average marketing budgets have fallen to 7.7%
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