Remove 2023 Remove Cross-sell Remove Strategic partnership
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How martech vendors can navigate the slow death of net-new deals

Martech

in 2023, according to Gartner’s latest annual CMO Spend Survey. Upsell and cross-sell opportunities within your current customer base can be more lucrative than hunting for new clients. In this new normal, it’s not about selling the next big thing. Average marketing budgets have fallen to 7.7%

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What is the sales and operations planning process?

PandaDoc

In which case, they can benefit from a strategic partnership agreement with a freelancer or other third party that can help them get their production plan in order. After all, if you don’t have the supplies to sell to customers, you can’t make any sales. That’s why it’s always vital to dedicate enough time to this step.

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