Remove 2023 Remove Cross-sell Remove X-functional
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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 133
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. New GA4 fractional, cross-channel web conversions feature on April 18.

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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. The transition from 2021 to 2023 was brutal. Let’s jump right in.

GTM 81
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams. I examine every case study under this lens.

CTR 83
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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. What I mean is that even to sell let’s say, to a customer in London.

Price 107
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? It’s pretty crazy, isn’t it?

Price 84
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15 tools to make your customer service team more productive

PandaDoc

Let’s take a look at some of the best customer service software for support teams in 2023. Note: If you’re using Zendesk Sell, be sure to check out the PandaDoc x Zendesk Sell integration for even faster document creation. Ease of use: 7.9/10 10 Ease of setup: 7.8/10 This is where Confluence excels. Don’t believe us?

Service 52