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Use this SEO forecasting template to gain insights for 2023

Search Engine Land

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. SEO forecasting template for 2023: How to use the tool.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. CTR in Google SGE (Pessimistic).

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Study overview Based on the data’s story, you might conclude the following: Search engines drive the most traffic, but you can’t generate any business results, so focus on marketing on sites with the most traffic and audience. It grew almost entirely because of Fishkin’s following and push on social media.

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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. Wait, what?

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). Thus, this CTR study signifies that ranking higher means more traffic.

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How Google Search ranking works

Search Engine Land

Links to images are transferred to the ImageBot, which calls them up, sometimes with a significant delay, and they are placed (together with identical or similar images) in an image container. A document can be made up of multiple URLs that contain similar content, including different language versions, if they are properly marked.

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Former Googler: Google ‘using clicks in rankings’

Search Engine Land

DOJ then put up an exhibit titled ‘Bullet points for presentation to Sundar.’ ’ One of the bullets on this exhibit said the following (according to my notes): ‘Any competitor can use BERT or similar technologies. — Big Tech on Trial (@BigTechOnTrial) September 20, 2023 Google = liars? Dig deeper.

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