Remove 2023 Remove CTR Remove Launch
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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 102
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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. 11, 2023: Google Search Console rolls out new Merchant Center integrated reports. 15, 2023: Google released a new robots.txt report.

CTR 106
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Their CTR often exceeds that of more familiar emails. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. In 2023, global spending on push notifications reached $2.67 This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly.

Growth 85
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Things to avoid.

CTR 132
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Google Bard early look: What we’re seeing so far

Search Engine Land

pic.twitter.com/WrNEeufoc3 — Greg Sterling (@gsterling) March 21, 2023 The same query (“handyman in 94118”) produced three different drafts with minor overlap. Bard says Google uses CTR for ranking. ” Bard: “Yes, Google uses CTR as a signal to classify websites.” So is this a hallucination?

CTR 86
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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

Sidebar : Bard’s output has gotten a lot better since launch. How Google’s Search Generation Experience works (REALM, RETRO and RARR) The market believes that Google built SGE as a reaction to Bing in early 2023. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. Now I'm seeing a range of 1.8

CTR 141