Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Search Engine Land
JANUARY 17, 2024
When working with a new PPC client, I help them establish goals aligned with their business objectives. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ? Increase website traffic. Nurture leads.
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