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The 4 types of content buyers want

Martech

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Research Research performed well in certain industries.

B2B 133
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What Is Field Sales Software? Everything You Need To Know in 2023

Veloxy

Sales representatives engage in activities such as attending professional events or scheduling in-person meetings with prospects and existing customers. Features can vary from one product to another, but the goals remain the same: Field sales software aims to improve communication and visibility for outside sales representatives.

Territory 246
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How wisdom makes AI more effective in marketing

Martech

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. However, when this company bought the product, others followed.

Consult 128
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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Are agents just re-packaged versions of automation?

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Be sure to follow up. Bureau of Labor Statistics.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

When you change the apps at the center of the stack, you end up making changes throughout the stack. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23. million, up 23% compared to Q1 ’23.

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

Speed up the process. This means providing them with accurate and up-to-date information about the benefits of solar, how it works, and what their options are. To educate your customers effectively, you can follow these tips: Provide easy-to-understand materials such as brochures or infographics. Let’s get started!

Referrals 246