Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The post Go-to-market tactics that won’t work in a post-pandemic world appeared first on MarTech. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market 108

Go To Market GTM Strategize Growth 108

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr. Let’s look at a loose timeline of Owner’s journey.

Go To Market 121

Go To Market GTM X-functional Objectives and Key Results 121

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 110

Go To Market GTM Non-Profits Quota 110

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 112

GTM Real Estate Represent Territory 112

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Asher Mathew , VP Go-To-Market at Demandbase , shared a similar experience and has found himself pressing more into total reward conversations with reps, as well. Related: New to sales compensation planning? Check it out !

Commission 124

Commission Finance Quota Strategize 124

Sales Hacker

AUGUST 3, 2023

Listen Watch The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 52: *Special Edition* Monthly Jam Session (August 2023) appeared first on Sales Hacker.

GTM 95

GTM Presentation Go To Market Sales 95

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. The post The state of intent data in 2023 and beyond appeared first on MarTech. ” Get MarTech!

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Pipeline 98

Pipeline Growth Trust Technology 98

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? The post What B2B Leaders Need to Know to Adapt, Act, and Grow in 2023 appeared first on Heinz Marketing. Watch it here.

B2B 97

B2B GTM Cross-sell Trust 97

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract 97

Contract Engineering Trust Technique 97

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Will be great!

Represent 96

Represent Growth Go To Market Product 96

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Who Will Win the Go-to-Market AI Race — Startups or Incumbents? A deep dive with the best of the best here on what has changed, and what playbook to run in 2023/ 2024. #7. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud! Come learn the secrets!!

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 98

GTM Growth Referrals Quota 98

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 110

Growth E-commerce Profit margin Strategize 110

Sales Hacker

AUGUST 2, 2023

The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 52: *Special Edition* Monthly Jam Session (August 2023) appeared first on GTMnow.

GTM 79

GTM Presentation Go To Market Sales 79

G2

JANUARY 11, 2024

Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives.

GTM 98

GTM Technology Technology Go To Market 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 123

GTM Sales Growth Represent 123

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Iannarino

MARCH 23, 2023

New technology changes how sales organizations go to market, but sometimes, a traditional approach gives way to a better approach. Over time, as the external environment changes , sales organizations adapt their sales approach to match the needs of their prospective clients.

Lead generation 283

Lead generation Sell Sales Clients 283

Sales Hacker

JANUARY 22, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. What You Will Learn: A recap of GTMfund’s in 2023, reflected upon by both Max and Scott. 07:34) The future of offshoring. (09:34)

GTM 110

GTM Pipeline CRM B2B 110

SaaStr

JULY 23, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Cold Hard Truths About SaaS in 2023 with Jason Lemkin The Cold Hard Truths About SaaS in 2023 with Jason Lemkin Part 2 Want To Steal a Customer from the Competition? SaaStr 672: Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market Customers Product Sales 98

Hubspot

MARCH 7, 2023

To help your RevOps team drive growth in 2023 and beyond, I spoke with Sendoso's VP of Revenue Operations, Linda Fitzek. But it can also help you know your total relevant market, build up your ICP, and can make you smarter in your go-to-market processes. Your team hasn't encouraged authenticity.

SQL 85

SQL GTM Pipeline Technology 85

SaaStr

JULY 30, 2023

SaaStr 678: Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht  2. SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. SaaStr 675: Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin  5.

Price 97

Price Growth Go To Market Closing 97

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 263

B2B GTM Sales Clients 263

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth. Sign up HERE!

GTM 71

GTM Growth Profit margin Contract 71

SaaStr

MARCH 13, 2023

So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. But I’m not the average tech buyer, and you probably aren’t either. The answer: a lot.

Cold Call 132

Cold Call GTM Appointment Represent 132

Sales Hacker

OCTOBER 10, 2023

Pavilion ‘s SVP of Marketing, Kathleen Booth , The founder of Salesforce ‘s Trailblazer’s Community, Erica Kuhl , and The Former Director of Community for Salesforce’s Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone.

GTM 124

GTM Gaming Growth Go To Market 124

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? It was down for a bit but started actually bouncing back in 2023. Everyone sort of got a pass for this state in 2023.

Growth 126

Growth Start-ups Product Customers 126

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 125

GTM UX Go To Market CRM 125

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 115

GTM Sales Pipeline Growth 115

Sales Hacker

JULY 12, 2023

The post GTM 48: Monthly Jam Session (July 2023) appeared first on GTMnow.

GTM 52

GTM Go To Market Sales 52

SaaStr

JULY 16, 2023

Billion in ARR G2: 49% of Buyers Are Increasing Spend, But 47% Are Going Less Than Annual The Cold Hard Truths About SaaS in 2023 with Jason Lemkin Top Podcasts This Week: 1. SaaStr 674: The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder, Jason Lemkin  2. From 2 Weeks of Runway to a $1.5B

Go To Market 92

Go To Market Up-sell Sell 92

SalesLoft

SEPTEMBER 1, 2023

So if cool people and career-changing insights are not convincing enough, here are the top five reasons you should attend OpsStars 2023: 1. The OpsStars 2023 happy hour will feature operations leaders providing advice on growing in the RevOps space and getting hired. Rob walked over, sat down, and introduced himself.

Networking 52

Networking Drivers/motivators Contact B2B 52

SaaStr

JANUARY 4, 2023

What excellence looks like in their go-to-market strategy will depend on the business and its strategy. . Is there market fit or not, and if there is, then it’s about getting every cohort of hires to be 20% incrementally better. . Founders are running hard with lots of whack-a-mole challenges. Network, network, network.

Networking 98

Networking Promote Growth Sales 98

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy. This time, it took 15.

Gambling 117

Gambling GTM Legal Contract 117

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52