SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. last year while operating at an LTV CAC of four and a half to one, and the growth rate was better in Q4 of ’23 than in Q1. They grew 2.5x

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 128

Growth Pharmaceutical B2C Construction 128

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential.

Pipeline 98

Pipeline Growth Trust Technology 98

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. Who Will Win the Go-to-Market AI Race — Startups or Incumbents? So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 98

GTM Growth Referrals Quota 98

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Nick Mehta.

Represent 96

Represent Growth Go To Market Product 96

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. 1M+ and bigger customers fuel MongoDB’s growth.

Growth 98

Growth Gaming Price Closing 98

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). Details below – let’s get into it.

GTM 123

GTM Sales Growth Represent 123

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service). More resources are used to pursue large clients.

B2B 263

B2B GTM Sales Clients 263

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? As we begin to focus on data and technology to orchestrate growth, technologies like AI help us, the real humans, brains, and doers, drive better results.

B2B 95

B2B GTM Cross-sell Trust 95

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract 97

Contract Engineering Trust Technique 97

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline Go To Market 96

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 72

GTM Growth Profit margin Contract 72

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. 0-$1M — From Nothing To Something Within each growth stage, Kimball shares three themes of advice. Building a go-to-market function from scratch.

Growth 97

Growth Engineering Meeting Appointment 97

Sales Hacker

OCTOBER 10, 2023

Pavilion ‘s SVP of Marketing, Kathleen Booth , The founder of Salesforce ‘s Trailblazer’s Community, Erica Kuhl , and The Former Director of Community for Salesforce’s Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone.

GTM 124

GTM Gaming Growth Go To Market 124

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 98

B2B Growth GTM CRM 98

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? And on the right chart above, you’ll see Shopify’s growth. It was down for a bit but started actually bouncing back in 2023.

Growth 126

Growth Start-ups Product Customers 126

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 115

GTM Sales Pipeline Growth 115

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. Of course, she also acknowledges that it's human nature to lean into what you know.

SQL 85

SQL GTM Pipeline Technology 85

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing.

GTM 123

GTM Growth Campaign B2B 123

SaaStr

JULY 30, 2023

SaaStr 678: Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht  2. BILLION in Revenue: An Epic Growth Story   3. SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht 4.

Price 97

Price Growth Go To Market Closing 97

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 125

GTM UX Go To Market CRM 125

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 128

GTM Market share Growth Technology 128

SaaStr

JANUARY 4, 2023

Sure, hiring is slowing, but this particular position will continue to be a hot topic because without a good sales leader, how can you experience hyper-growth — or even regular old steady growth? . What excellence looks like in their go-to-market strategy will depend on the business and its strategy. .

Networking 98

Networking Promote Growth Sales 98

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 121

GTM Contract Represent CRM 121

Sales Hacker

JANUARY 5, 2024

Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Alex Poulos (CMO at Crossbeam): “Efficient growth is reimagined. In 2023 companies were in a defense mode when it came to seeking efficiencies. Let’s get into it.

Product 125

Product GTM Sales CRM 125

SalesLoft

SEPTEMBER 1, 2023

So if cool people and career-changing insights are not convincing enough, here are the top five reasons you should attend OpsStars 2023: 1. The OpsStars 2023 happy hour will feature operations leaders providing advice on growing in the RevOps space and getting hired. Rob walked over, sat down, and introduced himself.

Networking 52

Networking Drivers/motivators Contact B2B 52

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. And on to almost $300m ARR today!

Cross-sell 111

Cross-sell Account management Clients Growth 111

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC). No personalization, no leads. Or only a handful of them. How granular should personalization be?

Sports 133

Sports SQL CTR Entertainment 133

Sales Hacker

JANUARY 27, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Max has been published by Forbes, Inc., Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 121

GTM Niche CRM Account management 121

SaaStr

SEPTEMBER 28, 2023

The likes of Loom, Modern Treasury, Brex, Webflow, and many others are all powered by WorkOS, so they can go upmarket and go after those Enterprise customers. Can You Get Away Without Single Sign-On When Closing Bigger Customers In 2023? Developer-Led Growth Differs From Product-Led Growth WorkOS is a developer platform.

Cross-sell 115

Cross-sell Growth Up-sell Launch 115

Heinz Marketing

JANUARY 13, 2022

Sustainable Marketing . Redefined Marketing “Work” and Impact . User-Led Growth . Managing Your Marketing Team Culture . None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. In Detail: 1.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

SaaStr

JUNE 2, 2023

Today, Wiz is one of the highest-valued private tech companies, at $10 billion, as announced in Feb 2023. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. The team has great visionary, product, and execution capabilities and a solid go-to-market strategy.

Trust 105

Trust Networking Growth Customers 105

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy. This time, it took 15.

Gambling 118

Gambling GTM Legal Contract 118

Sales Hacker

SEPTEMBER 8, 2023

Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 120

GTM Launch Growth Networking 120