Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 80

GTM Growth Referrals Quota 80

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service). More resources are used to pursue large clients.

B2B 218

B2B GTM Sales Clients 218

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential.

Pipeline 74

Pipeline Growth Trust Technology 74

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. Who Will Win the Go-to-Market AI Race — Startups or Incumbents? So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 76

GTM Growth Go To Market Conversion 76

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. 1M+ and bigger customers fuel MongoDB’s growth.

Growth 73

Growth Gaming Price Closing 73

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

GTM 102

GTM Product Strategize Drivers/motivators 102

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? And on the right chart above, you’ll see Shopify’s growth. It was down for a bit but started actually bouncing back in 2023.

Growth 113

Growth Start-ups Product Customers 113

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? As we begin to focus on data and technology to orchestrate growth, technologies like AI help us, the real humans, brains, and doers, drive better results.

B2B 70

B2B GTM Cross-sell Trust 70

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract 72

Contract Engineering Trust Technique 72

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. Of course, she also acknowledges that it's human nature to lean into what you know.

SQL 85

SQL GTM Pipeline Technology 85

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Nick Mehta.

Represent 68

Represent Growth Go To Market Product 68

Sales Hacker

OCTOBER 10, 2023

Pavilion ‘s SVP of Marketing, Kathleen Booth , The founder of Salesforce ‘s Trailblazer’s Community, Erica Kuhl , and The Former Director of Community for Salesforce’s Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone.

GTM 110

GTM Gaming Growth Go To Market 110

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 133

GTM Market share Growth Technology 133

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 85

B2B Growth GTM CRM 85

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. 0-$1M — From Nothing To Something Within each growth stage, Kimball shares three themes of advice. Building a go-to-market function from scratch.

Growth 69

Growth Engineering Meeting Appointment 69

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 74

Go To Market Follow-up Trust Up-sell 74

SalesLoft

SEPTEMBER 1, 2023

So if cool people and career-changing insights are not convincing enough, here are the top five reasons you should attend OpsStars 2023: 1. The OpsStars 2023 happy hour will feature operations leaders providing advice on growing in the RevOps space and getting hired. Rob walked over, sat down, and introduced himself.

Networking 52

Networking Drivers/motivators B2B Contact 52

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 106

GTM UX Go To Market CRM 106

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC). No personalization, no leads. Or only a handful of them. How granular should personalization be?

Sports 137

Sports SQL CTR Entertainment 137

SaaStr

JULY 30, 2023

SaaStr 678: Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht  2. BILLION in Revenue: An Epic Growth Story   3. SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Raising Capital in 2023: What You Really Need To Know with Creandum Partner Peter Specht 4.

Price 71

Price Growth Go To Market Closing 71

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 123

Customers Cross-sell Gaming Up-sell 123

SaaStr

JANUARY 4, 2023

Sure, hiring is slowing, but this particular position will continue to be a hot topic because without a good sales leader, how can you experience hyper-growth — or even regular old steady growth? . What excellence looks like in their go-to-market strategy will depend on the business and its strategy. .

Networking 75

Networking Promote Growth Sales 75

Heinz Marketing

JANUARY 13, 2022

Sustainable Marketing . Redefined Marketing “Work” and Impact . User-Led Growth . Managing Your Marketing Team Culture . None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. In Detail: 1.

B2B 129

B2B Objectives and Key Results Campaign Cross-sell 129

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 95

GTM Contract Represent CRM 95

Sales Hacker

JANUARY 27, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Max has been published by Forbes, Inc., Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 96

GTM Niche CRM Account management 96

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. And on to almost $300m ARR today!

Cross-sell 88

Cross-sell Account management Clients Growth 88

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. With these three elements in place, suppliers are 90% of their way to channel marketing success. Their cultures, and values, are often different.

B2B 112

B2B Cross-sell Hospitality GTM 112

Gong.io

DECEMBER 14, 2022

By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more deals. . The quarterly G2 reports look at customer satisfaction and market presence scores based on authentic, timely reviews from real users.

Pipeline 62

Pipeline Strategize Growth Trust 62

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Identify growth patterns (e.g., Get the newsletter search marketers rely on.

Electricity 95

Electricity Growth Strategize Launch 95

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot Copilot is a digital assistant that will help salespeople, marketers and enablement practitioners to: Automate: Generate accurate content descriptions, meeting summaries and action items, and much more in just seconds.

Launch 64

Launch Government Strategize Sales 64

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson has plenty of room for future growth. And they are continuing to expand their production capabilities.

B2B 97

B2B Process Manufacturing Customers 97

Martech

OCTOBER 31, 2022

A look at IT and marketing data’s relationship. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T The best practice is to also include a marketing focus in the data office.

Technology 109

Technology Technology Growth Government 109